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Gotuit Announces Integration with DoubleClick, Enabling Superior Content Monetization and Targeted Advertising for Broadband Video Publishers

Otilia Otlacan | October 29, 2008

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WOBURN, Mass. – Gotuit, a leading provider of video optimization technologies, announced that it has completed an integration with DoubleClick, a division of Google (NSDQ: GOOG) and a premier provider of digital marketing technology and services. This integration enables Gotuit customers to serve video advertising with the DoubleClick In-Stream solution within Gotuit-powered player environments.

“Our mission at Gotuit is to transform publishers’ ability to monetize their content by harnessing the power of the individual scene,” said Gotuit CEO Mark Pascarella. “Combining our world-class advertising insertion capability with the world-class advertising services of DoubleClick is an ideal match for publishers to unleash the full value of their video libraries.”

Gotuit empowers video publishers to greatly improve how they monetize their video libraries by creating structured metadata describing each meaningful scene within the original source videos. This metadata defines the optimal in-stream video ad insertion points, allowing publishers greater advertising control and flexibility. For example, Gotuit customers can set ad request logic based on a viewer’s session time and/or the number of scenes watched, across the entire library. As a result of the new mid-roll ad opportunities, Gotuit-enabled publishers have far greater ad inventories than those limited to pre- and post-roll options. The scene definitions also allow the viewer to easily personalize their viewing experience and get directly to what is most interesting.

In addition, the ads served can be targeted based on the scene metadata such as Character, Player, Topic, Keyword, etc. When making the ad request, the Gotuit scene metadata can be sent to DoubleClick for delivery of the most appropriate and valuable advertisement.

The solution is currently live with Sports Illustrated’s 2008 Heisman Watch video portal, powered by Gotuit, with advertising served by DoubleClick.

For more info

Gotuit – www.gotuit.com

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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