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Ad Ops Daily Briefs: October 28 2008

Otilia Otlacan | October 28, 2008

- Marchex to Report Third Quarter 2008 Results on November 5
Marchex, Inc., a local search and advertising company, today announced that it will release financial results for its third quarter 2008 ended September 30, 2008 on November 5, 2008, at approximately 4:30 p.m. ET. At that time, Marchex will also post the press release on the News section of its corporate Web site (www.marchex.com/marchex-news/). Following the release, management will hold a conference call, starting at 5:00 p.m. ET on November 5 to discuss the results and outlook for the company. A live Webcast will be available on the Earnings Releases area of the Investor Relations section of the Marchex Web site (www.marchex.com/investors/earningsreleases), where an archived version of the Webcast will be also available, beginning two hours after completion of the call.

- Slowdown in RSS Uptake Good for Advertisers?
Aaron from Sazbean Consulting runs a very interesting article on this topic, based on data from Forrester Research: “It seems that adoption of this federated method of content consumption has begun to level off, putting into question assumptions about how most people really do want to ‘consume’ web content. [...] usage of RSS is only 11% and that only 17% of the 89% still not using it are even interested.” Read it all from Sazbean.com .

- Everyday Health Network Enters Content Alliance with Yahoo!
The new #1 in online health, The Everyday Health Network, which is operated by Waterfront Media and recently merged with Steve Case’s Revolution Health Network, has entered a content partnership with Yahoo! Health. As part of the deal, Waterfront Media will provide Yahoo! Health with content from its Everyday Health portfolio of health sites, such as WhatToExpect.com, from the bestselling series of What To Expect pregnancy and parenting books, JillianMichaels.com of NBC’s The Biggest Loser, SouthBeachDiet.com from the best selling diet book of all time, and RevolutionHealth.com. The agreement is Waterfront Media’s first content agreement with a major health portal.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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