Industry experts discuss and interpret insights from MarketingSherpa’s 2009 Email Marketing Benchmark Guide
INDIANAPOLIS – ExactTarget, a leading provider of on-demand email marketing solutions, and MarketingSherpa, a marketing research organization dedicated to researching what works in marketing, jointly announce today the launch of the Email Marketing Intelligence Webinar Series, an eight-part, complimentary event designed to provide email marketers with actionable insights from MarketingSherpa’s 2009 Email Marketing Benchmark Guide. The webinars will analyze and interpret research on a wide variety of email marketing topics including budgeting, segmentation, tactics, conversion, delivery and open rates.
“We are proud to partner with MarketingSherpa and its experts who represent some of the digital marketing industry’s brightest minds,” said Tim Kopp, chief marketing officer for ExactTarget. “Given the current economic conditions, companies are looking to increase their email marketing ROI, and this webinar series will provide actionable intelligence that marketers can use immediately to optimize their email programs.”
“Our research tells us that marketers are seeking cost efficient ways to maximize impact and build relationships in what is likely to be a difficult stretch in the global economy,” says Stefan Tornquist, MarketingSherpa’s Research Director. “We are happy to be able to offer our research-based insights in the hopes that attendees to these webinars can leave with practical ways to improve their e-mails’ effectiveness responsibly and efficiently.”
During each webinar, thought leaders from MarketingSherpa and ExactTarget will offer insight derived from the 2009 Email Benchmark Guide and invite live participation from attendees. The webinars will also be archived and available online to provide marketers with on-demand replays at their convenience.
Some of the topics addressed in the webinars include:
- Top 5 Takeaways from MarketingSherpa’s 2009 Email Benchmark Guide
- Making the Sale: Response and Conversion
- Building Relationships Through the Holidays
- Email Testing and Analytics
- Design and Rendering
- Deliverability
- International Email
In addition, all webinar attendees will receive a $100 discount on the purchase of MarketingSherpa’s 2009 Email Marketing Benchmark Guide and a $400 discount to attend MarketingSherpa’s Email Summit in March 2009.
The Email Marketing Intelligence Webinar Series kicks off on Thursday, November 6, 2008, with the last one scheduled for February 19, 2009. Webinars will start at 2 p.m. EST/11 a.m. PST.
For more information or to sign up to attend the webinar, please visit: www.emailintel.com.
About ExactTarget:
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.
About MarketingSherpa, Inc:
Headquartered in Warren, R.I., MarketingSherpa (marketingsherpa.com) is a research firm publishing practical Case Studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates three annual Summits attended by thousands of marketers. Founded in March 2000, the firm has been a member of the MECLABS family of research firms since November 2006.
