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Ad Ops Daily Briefs: October 24 2008

Otilia Otlacan | October 24, 2008

- Niche Media Appoints Editorial and Creative Directors; Expands Custom Publishing
Niche Media, the country’s preeminent regional magazine company with the largest network of city-specific luxury publications in the US, announces the appointment of Editorial and Creative Directors; the expansion of its Custom Publishing division; the sealing of a major deal with Taubman Centers to produce custom publications for their top upscale retail centers for 2009; and increases in publication frequency for 2009.
“Over the past two years, Greenspun Media Group has taken an aggressive approach to expansion, acquiring Niche Media, the Ocean Drive Media Group, and Philadelphia Style magazine, operating them under Niche Media,” said Michael T. Carr, president of Greenspun Media Group. “We have now restructured the organization, eliminating redundancies that are the natural result of these acquisitions, and integrating the organization into a more efficient operation.”

- PeopleJar.com: a Clean, User-Friendly Alternative to Social Networking
PeopleJar.com, the free, user-generated people search and connection tool that launched in September is, this month, highlighting the recreational, social and professional networks that enable college students to meet and connect with other users to fulfill specific goals. An easy-to-navigate, clutter-free zone, the site allows users to create photo-specific profiles, participate in network discussions and even provide links to examples of their professional accomplishments (videos, resumes, etc.) For a video introduction to the site, visit http://peoplejar.com/welcome.)

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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