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LookSmart Presents Thought Leadership Series for Online Advertisers

Otilia Otlacan | October 23, 2008

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John Battelle, Danny Sullivan and Other Industry Experts Contribute to Network’s Blog

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the launch of its Thought Leadership Series, a blog featuring online advertising industry visionaries such as John Battelle, Danny Sullivan, Charles Knight and Anita Campbell.

“We are proud to sponsor this educational series in the hopes that the insights provided will help advertisers make smarter choices in online advertising,” said Ted West, chief executive officer and president of LookSmart. “Providing value to advertisers is our top priority and doing that through great service and lower cost-per-click on a quality network isn’t enough – we need to provide them with the best insights in the business.”

The Thought Leadership Series will feature some of the most influential voices in the online advertising industry covering a diverse range of topics including search advertising, search engine optimization, alternative search engines, small business trends and the conversion of media and online communities. Among the contributors are:

- John Battelle, founder/chairman/CEO of Federated Media Publishing, Inc.
- Danny Sullivan, editor-in-chief of Search Engine Land
- Charles Knight, editor of AltSearchEngines
- Anita Campbell, editor-in-chief of Small Business Trends

You can follow LookSmart’s Thought Leadership Series at: http://blogs.looksmart.com/thought_leadership.

About LookSmart

LookSmart (NASDAQ:LOOK) is the premier search advertising network and management company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own vertical advertising networks, LookSmart licenses and manages its award-winning AdCenter platform to companies such as Ask.com. Dedicated to the quality of text advertising, LookSmart is one of the five founding members of the IAB click measurement panel. For more information, visit www.LookSmart.com or call 415-348-7500

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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