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Ad Ops Daily Briefs: October 22 2008

Otilia Otlacan | October 22, 2008

- Demand Media Appoints Digital Media Veteran, George Stewart, Executive Vice President, Advertising Sales
Demand Media, a leading social media company with one of the largest wholly-owned networks of vertical websites, today announced that it has appointed George Stewart, executive vice president, Advertising Sales. As part of its sustained vision of leading the social media landscape, Demand Media tapped the 19 year industry veteran to oversee advertising sales for all of the company’s business channels. He will report to CEO and co-founder, Richard Rosenblatt.
Stewart’s immediate priority will be to build a world class direct sales team while immediately increasing branded sales revenue through Demand Media’s impressive audience size and extensive set of category-leading media assets, including eHow, Trails.com, and Cracked as well as the recently launched LIVESTRONG.COM

- DT Research Advances Digital Signage System With Proximity Advertising
DT Research, Inc., an industry leader in the development of information appliances for vertical markets, today announced the immediate availability of the WebDT Event Trigger Digital Signage System. This innovative system extends current interactive digital signage capabilities from touch screens to events that occur in close proximity. The system detects when a customer picks up a product, walks up to a product display or enters into a demo zone. This motion triggers a multimedia advertisement or product information to begin playing on a nearby digital sign. One of the leading U.S. mobile operators is currently piloting the system in nearly 100 stores across the country.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

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