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Marketing Expert Provides Brand Building Strategies

Otilia Otlacan | October 21, 2008

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The Principal Women in Business Teleclass Series Features Lisa Kable

DES MOINES, Iowa – The Principal® Women in Business Teleclass Series will feature Lisa Kable, co-founder and managing partner of Artemis Woman, October 28 at 12 p.m. (CT). The complimentary teleclass is entitled, “Make Your Brand a Household Name: Buzz Tactics Money Can’t Buy.”

Artemis Woman is a consumer products company that develops, manufactures, and distributes home spa beauty tools to large retailers including Wal-Mart, Target, and HSN. During the teleclass, Kable will share brand building strategies including: a checklist to creating a solid brand, tips to developing partnerships that will take your business to the next level and tactics to increase your online brand presence.

To take part in the program: register at www.principal.com/women.

“With 17 years of marketing experience, Lisa knows what it takes to put a brand on the map,” said Michelle Swanson, assistant director, Advertising, The Principal®. “Lisa reaffirms that a clear brand can inspire not only sales but loyalty to a company.”

Prior to launching Artemis Woman, Kable marketed new products for some of the nation’s leaders in packaged goods, including Gatorade, Dixie, and Remington Products. Kable is a member of the Women Presidents’ Organization and a graduate of Dartmouth College.

About The Principal® Women in Business Teleclass Series

Held on “Teleclass Tuesdays,” the series of 10 complimentary teleclass sessions are exclusively designed to meet the needs of women business owners by supplying them with expert advice. Each session allows the audience unique interaction in a casual format with nationally-recognized business leaders and thinkers, from bestselling author and “Today” show financial contributor Jean Chatzky to chocolate visionary and multi-million dollar business owner Katrina Markoff. Class summaries and audio of all past programs are available for download at www.principal.com/women.

The program’s moderator is Jane Berentson, editor of Inc. Magazine.

About the Principal Financial Group

The Principal Financial Group® (The Principal®)1 is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $308.0 billion in assets under management2 and serves some 19.0 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.

1 “The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.

2 As of June 30, 2008

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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