An email I received yesterday announced the availability of the 2008 Fall Release of DART for Publishers (DFP). Most of you have probably waited for it with great excitement, since the pre-release announced that AdSense integration with DoubleClick DFP will be made available.

You’ll be then disappointed to find out that, once again, AdSense in DFP will be available soon, but just not yet. “Please be on the lookout for an e-mail announcing the availability of AdSense in DFP soon”, is what the official release letter says. “We have decided to delay the release to further enhance both the trafficking and yield management aspects of the integration. These additional enhancements will ensure that all of our customers can get the most out of this new feature from the start.” – in layman language, this translates to “it’s still too bugged to be released, we’ll do it when we think we can get away with it”.

Enough, with the bickering though, let’s see what the new DFP release is bringing to the table:

Efficiency & Visibility

- Local Time Zone Trafficking. New UI enhancements allow for trafficking any ad in any time zone. Also, values for CPD campaigns will be calculated and validated using the chosen time zone, instead of Eastern Time. Please contact support to have the feature enabled.
- Create and Manage Boomerang Lists. You can now create and manage Boomerang Lists via DFP without contacting DoubleClick Services. With this ability at your fingertips, you’ll be able to leverage retargeting to increase CPMs and more easily use those lists as a buyer within the Advertising Exchange. Please contact support to have the feature enabled.
- Cost Per Day for Sponsorship and Weight-Based Bulk. You can now use CPD pricing for weight-based ad types.
- Dashboard: Save preferences, column chooser, and export data. Save sort order, filter selection, rows per page automatically and export widget data to Excel or CSV for the DART Adapt, delivery, my orders, and watch list widgets.
- Dashboard: 3 new filters for Delivery widget. Ad slot size, ad type, and red light/green light status. (Feature available on November 1.)
- Decision Support (AF): Column chooser and save preferences. Select only the columns of data about the contending ads you wish to use. Selections are saved automatically for this and other user settings on the page, including number of contending ad rows and collapsing of sections.

Small Enhancements and Bug Fixes:

- Login to Boomerang List Editing from DFP, without reentering your credentials
- Flat Fee and CPD Ads: Change start and end dates for CPD and Flat Fee ads after they’ve been submitted, up until 30 minutes before they start
- CPD Ads: Change the end date after the ad has started running
- Filter zone by creation type (auto-created or manual)
- Decision Support (AF): Targeting criteria in ad properties pop-up
- Decision Support (AF): Sponsorship forecasts with Keyvalue or Keyword wildcards result in a warning
- Change Order total quantity on the fly
- Added Time-Based Bulk to the Pending Ads Report
- Advertiser Name limit increased from 64 to 128 characters
- New icon for creative status
- Show / don’t show salespeople in the sales dropdown
- Fix: Forecasted OSI properly calculated.
- Fix: Improved forecasting on geotargeted Roadblocks
- Fix: Google Toolbar now completely compatible with DFP5
- Fix: Correct priority displayed for Ad Exchange ads
- Fix: Target special German characters accurately in keywords and keyvalues
- Fix: Content Category filter in Inventor Manager report much faster, fewer timeout