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Ad Ops Daily Briefs: October 15 2008

Otilia Otlacan | October 15, 2008

- InsightExpress Research Identifies Strategies to Help Marketers and Agencies in Tough Advertising Climate
InsightExpress, a leading digital marketing research firm, announced today the results of research examining how the economic climate is affecting online advertising campaigns. The data also points to steps that advertisers and agencies can take to ensure that their branded communications continue to impact a more cautious and frugal consumer.
From January 2007 through August 2008, InsightExpress analyzed a rolling 3-month average of its online advertising campaign norms for key brand metrics (unaided awareness, aided awareness, message association, brand favorability, and purchase intent). The company then compared the data from their InsightNorms normative database against the Consumer Confidence Index, while simultaneously looking deeper for examples of campaigns that continued to outperform benchmarks despite the challenging economic environment.

- Rambler Media Signs Partnership with Netvibes
Rambler Media Ltd. (“Rambler”), operating one of Russia’s most popular internet brands, today announces that, in line with its strategy to make Rambler.ru Russia’s leading open gateway to the web and favorite homepage, the Company has signed an exclusive multi-year partnership with Netvibes, the leading widget and personalized startpage platform on the web, to power Rambler.ru’s new widget and customization services.

- DiversityInPromotions, LLC and m strategies inc. Forge Strategic Alliance to Offer Clients Marketing, Promotions, Public Relations and Media Strategy
DiversityInPromotions, LLC (DIP), a full-service marketing firm combining general marketing/advertising with sports/entertainment events and diverse suppliers, today announced it has entered into a strategic alliance with m strategies inc. (MSI), a full-service public relations agency specializing in media strategy, media training and messaging.

- blinkx Grows Advertising Sales Team to Meet Growing Online TV Opportunity
blinkx, the world’s largest and most advanced video search engine, today announced a number of new additions to its advertising sales team, to be based in London, New York, Los Angeles, and Chicago. The team has expanded to further support new business development around the globe.
“We’re thrilled to bring some of the industry’s most experienced professionals on board,” said Federico Grosso, senior vice president of business development, blinkx. “We’re confident that our new colleagues will be enormous assets to our team and aid us in taking full advantage of the thriving online video advertising market.”

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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