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BlackArrow Secures $20 Million in Additional Funding

Otilia Otlacan | October 14, 2008

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Latest Round to Expand Product Development and Distribution Platform Support; Bolster Sales and Marketing Efforts

SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced it has secured $20 million to further product development, expand distribution platform support and increase worldwide sales and marketing efforts. Participating in the round are BlackArrow’s existing investors: Cisco Systems, Inc., Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners. To date, BlackArrow has raised a total of $38 million in private financing.

Purpose-built for video content, the BlackArrow ad management system enables content providers and distributors to create new advertising revenue opportunities, and to reach audiences that increasingly view video programming via broadband, live streaming, video on demand and other emerging platforms outside of traditional, linear television airtimes.

“BlackArrow has achieved key milestones with our ad-management technology, and we’re well positioned for growth as television and other professionally produced video content extends its reach over various viewer-controlled platforms,” said Dean Denhart, president and CEO of BlackArrow. “This additional funding validates BlackArrow’s performance to date, and our strategy for delivering advanced, multiplatform video advertising systems that help customers maximize revenues. As audiences continue to embrace viewer-controlled video, BlackArrow is increasingly the partner of choice for reaching viewers wherever and whenever they are watching television-quality content.”

The BlackArrow system is designed to dynamically manage, decide and report on targeted advertising inserted against on-demand programming across multiple playout platforms. Versatile and adaptable, the BlackArrow system works across any combination of ad types, ad-sales models, distribution or syndication strategies and media playout environments to keep pace with today’s evolving video ad-sales and distribution opportunities, thereby improving the critical relationships between advertisers, content providers and distributors.

About BlackArrow, Inc.

BlackArrow is the independent provider of multiplatform ad management for viewer-controlled video. The company’s ad-management system is designed specifically for video content distributed over any on-demand platform — enabling content providers and distributors to maximize advertising revenues, and improving advertisers’ ability to reach target audiences. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif. http://www.blackarrow.tv

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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