Ad Ops Daily Briefs: October 14 2008
- Cliqset Announces Their Limited Beta Program and Website Launch
Cliqset, the social identity platform that enables and promotes the secure, open exchange of social data, announces the release of their limited developer beta program and the launch of their website, www.cliqset.com. Cliqset is designed to enable an open mesh of innovation and creativity across the social web. Acting as the point of record for a user’s social identity, Cliqset empowers developers to build socially aware applications that create, share and build on pre-existing social data on behalf of their users, allowing users to take their social identity with them as they move around the web. Cliqset is helping make the next generation of the social web a reality.
- MySpace and Facebook Fast Becoming the Leading Mobile Social Networks, Says ABI Research
According to a recent online survey* conducted by ABI Research, nearly half (46%) of those who use social networks have also visited a social network through a mobile phone. Of these, nearly 70% have visited MySpace and another 67% had visited Facebook. No other social networking site reached 15% adoption mobile adoption.
“As in the online social networking space, there is clearly a large gap between the big two (MySpace and Facebook) social networks and the others,” says research director Michael Wolf. “ABI Research believes this is because consumers do not want to recreate entirely new and separate social networks for mobile, but rather want to tap into their existing social network and have it go with them via the mobile phone. For most, this means MySpace, Facebook, or even both.”
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Category: Ad Ops: Daily Bits, Facebook, MySpace, Social Media Advertising, Social Networks
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