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Quattro Wireless is Chosen as Exclusive Partner by Gawker Media to Handle Ad Sales and Mobilize Sites

Otilia Otlacan | October 10, 2008

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Quattro Will Act as Worldwide Sales Agent for All Ad-Based Gawker Sites Including Lifehacker and Gizmodo

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, continues to grow its premium ad network by announcing today that is has been chosen to be the exclusive global sales agent for Gawker Media. Quattro continues to add quality inventory across a number of verticals with this addition of 10 Gawker Media sites, including five made exclusively for the iPhone, like Gizmodo and Lifehacker.

“We chose Quattro as our exclusive global wireless advertising and publishing partner because we trust them to deliver a first rate experience for readers, to represent our brands reputably and provide our clients with creative solutions and outstanding service,” said Christopher Batty, Vice President of Sales for Gawker Media.

Known primarily as the most visible and successful blog oriented media sites on the Internet, Gawker enthusiasts can now access these most popular destinations via the mobile web. Through Quattro’s sophisticated platform, Gawker Media’s wired site content can be rapidly and dynamically configured for mobile with the layout and intuitive navigation specifically adapted for all types of mobile handsets thereby creating sophisticated new opportunities for advertisers to reach this engaged and targeted audience.

“Our ad sales team continues to lead the industry in attracting quality branded CPM campaigns for our premier publisher partners,” said Steven Rosenblatt, vice president of Ad Sales for Quattro Wireless. “With the various verticals that Gawker sites provide, we are able to target a broad audience of users ranging from the tech savvy with Gizmodo to those interested in personal tips from with Lifehacker.”

“Gawker has established premier brands with highly engaged and sophisticated audiences and Quattro is thrilled to power their mobile destinations with interactivity and strong functionality,” said Lars Albright, vice president of business development with Quattro Wireless. “With Quattro’s dynamic platform, we can create targeted and rich campaigns perfectly fit for the specific Gawker audience.”

Quattro Wireless will soon launch three additional Gawker Media mobile sites including Gawker, Kotaku and Deadspin.

Quattro is North America’s largest premier mobile publisher with hundreds of brand-preserved WAP and iPhone destinations and best performing mobile ad network with unmatched advertising opportunities and technology, like video and location-based services.

About Gawker Media

Gawker Media is the publisher of 12 of some of the web’s best loved publications including the eponymous Gawker — as well as Defamer, Jezebel, Gizmodo, Lifehacker, Jalopnik, & Kotaku. With a readership in excess of 20 million monthly uniques, Gawker Media marries a traditional publishing model and an all-star editorial masthead with the audience engagement borne out of the candor, frequency and hyper-linking of the blog format. advertising.gawker.com

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and Premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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