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Research and Markets: This Essential Analysis of Yahoo! Inc. is Now Available

Otilia Otlacan | October 9, 2008

DUBLIN, Ireland – Research and Markets (http://www.researchandmarkets.com/research/9ad143/analysis_of_yahoo!) has announced the addition of the “Analysis of Yahoo! Inc” report to their offering.

Yahoo! Inc. (Yahoo!) is a global Internet brand. The company’s offerings to users fall into five categories: Front Doors; Search; Communications and Communities; Media, and Connected Life. The majority of its offerings are available in more than 20 languages.

Yahoo! generates revenues by providing marketing services to advertisers across a majority of Yahoo! Properties and Affiliate sites. Additionally, although many of its user services are free, Yahoo! does charge for a range of premium services that it offers.

During the year ended December 31, 2007, Yahoo! acquired BuzzTracker, a news site that automatically generates news pages for a multitude of topics, both broad and narrow. On February 12, 2008, the company completed the acquisition of Maven Networks Inc. In March 2008, the company announced the expansion of its India Research and development operations with the launch of Yahoo! Labs – Bangalore.

This report presents a complete and comprehensive analysis of Yahoo! Inc, includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself.

This company analysis includes a history of Yahoo! Inc, a business segment analysis of the segments Yahoo! Inc operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors.

A financial analysis of Yahoo! Inc is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more.

A SWOT Framework Analysis of Yahoo! Inc and its competitors completes this in-depth company analysis.

Key Topics Covered:

A. Executive Summary

B. Looking at the Industry
B.1 Industry Definition
B.2 Brief Profile of the Industry
B.3 Impacts on the Industry
B.4 Challenges Facing the Industry
B.5 Future Perspective

C. Industry PEST Framework Analysis
C.1 Political Aspects
C.2 Economic Aspects
C.3 Social Aspects
C.4 Technological Aspects

D. Looking at the Company
D.1 Company Profile
D.2 History of the Company
D.3 Ownership Pattern in the Company
D.4 Corporate Hierarchy
D.5 Organizational Divisions
D.6 Profiling the Key Executives
D.7 Products & Services
D.8 Recently in the News

E. Looking at Business
E.1 Business Segments
E.2 Geographical Segments
E.3 Company Subsidiaries

F. SWOT Framework Analysis
F.1 Strengths to Build Upon
F.2 Weaknesses to Overcome
F.3 Opportunities to Exploit
F.4 Threats to Overcome

G. Profiling the Competition
G.1 Google Inc.
G.2 Microsoft Corporation

H. Financial Analysis of the Company
H.1 Current Financials
H.2 Balance Sheet
H.3 Profit & Loss Statement
H.4 Ratio Analysis

I. Future Perspective

J. Appendix

K. Glossary of Terms

Companies Mentioned:

- Google Inc.
- Microsoft Corporation
- Yahoo! Inc.

For more information visit http://www.researchandmarkets.com/research/9ad143/analysis_of_yahoo!

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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