Ad Ops Daily Briefs: October 9 2008

| October 9, 2008

- Acacia Subsidiary Licenses Fraud Protection Technology to National A-1 Advertising
Acacia Research Corporation (Nasdaq:ACTG) announced today that its subsidiary, Credit Card Fraud Control Corporation, has entered into a non-exclusive patent license and settlement agreement with National A-1 Advertising, Inc. covering a patent that applies to fraud protection technology. This resolves a dispute between the parties, Case No. 2:08-cv-06-DF, which was pending before the United States District Court for the Eastern District of Texas.

- Break Media Adds ScreenJunkies to Its Network of Websites for Men
Break Media, the Internet’s leading entertainment community for men, today announced the launch of a new online property, ScreenJunkies, adding to its expansive network of media properties that operate and syndicate content to young men. With breaking news, previews, reviews, and recaps, ScreenJunkies aims to be the go-to source of amusing and authoritative advice on what TV shows and movies men should watch and which ones they should avoid at all costs.



- Bally and Zoom Media & Marketing Extend Long-Term Media Agreement
Bally Total Fitness, one of the world’s largest fitness organizations, and Zoom Media & Marketing, a leading provider of place-based digital media and advertising programming, announced today a long-term agreement designating Zoom Media as Bally’s exclusive provider of customized digital media solutions as well as Bally’s exclusive advertising sales & promotional partner.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.
Otilia Otlacan
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Category: Ad Ops: Daily Bits, Internet Marketing Services, Online Media

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