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Ad Ops Daily Briefs: October 8 2008

Otilia Otlacan | October 8, 2008

- The Estée Lauder Companies’ Breast Cancer Awareness Campaign Announces Unprecedented Online Marketing Campaign for Breast Cancer Awareness Month
The Estée Lauder Companies’ Breast Cancer Awareness Campaign (BCA) announces an unprecedented online marketing campaign in partnership with leading media companies and web destinations to connect with new and younger audiences to heighten the awareness of, and the education on, the importance of the early detection of breast cancer.
This comprehensive digital effort partners with highly trafficked social media and social networking platforms: TotalBeauty.com, Brickfish, Slide, Yahoo! Shine, Drive PM Networks, Range Online Media, the BeautyBlogNetwork, along with the majority of Estée Lauder Companies’ brand sites, will expand the BCA Campaign’s word-of-mouth message and allow individuals to share inspirational stories of survivorship.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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