Home » Ad & Media Strategies » Ad Ops Daily Briefs: October 1 2008

Ad Ops Daily Briefs: October 1 2008

Otilia Otlacan | October 1, 2008

- Study by AOL’s Platform-A and OMD Finds that Today’s ‘Supermoms’ Pack 27 Hours of Activities Into 16-Hour Waking Day
The new trend in superpowers may be the ability to create time. At least that’s what the “Supermoms” are doing. Today’s moms have become champion multi-taskers who are using mobile phones, the Internet and other media to help them pack 27 hours of activities – including eight hours spent with media – into 16 hours of waking time each day, according to a new study by AOL’s Platform-A and global communications agency OMD. The study, called “Living La Vida Rapida: Today’s Parents Living a Double Life at Double Time,” explored online moms’ lifestyles and media preferences, as well as how advertisers and marketers can leverage these insights to communicate with them more effectively. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.

- Epic Advertising Appoints Rob Wilson
Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that it has appointed international online marketing veteran Rob Wilson to the position of Senior Vice President and General Manager, Europe. Mr. Wilson will be based in London, England, and will start his new post on October 16, 2008. In his position at Epic Advertising, Mr. Wilson is responsible for the further development and general strategic oversight of the company’s European-based businesses. He will also oversee all operational facets of the European-based division, including office expansion and staffing, as well as strategic oversight and P&L. Prior to joining Epic Advertising, Mr. Wilson served as Regional Director for the US and UK markets for Zanox, a performance marketing company headquartered in Berlin.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

View all posts by Otilia Otlacan
Otilias website

Share/Save

Ad Ops Daily Briefs: September 11 2008 Share/Save- Publicis Groupe Completes Acquisition of Performics Search Marketing Business Publicis Groupe has completed its acquisition of the Performics search...
Ad Ops Daily Briefs: September 15 2008 Share/Save- Isobar acquires US search engine marketing firm Range Online Media Based in Fort Worth, Texas, Range Online Media is...
Ad Ops Daily Briefs: September 30 2008 Share/Save- Head of Yahoo! Research and Smithsonian Director of Web and New Media Strategy to Keynote Gilbane Boston Content Management...
Ad Ops Daily Briefs: August 13 2008 Share/Save- Specific Media Appoints Colin Petrie-Norris as Managing Director, International – Specific Media, the leading independent online advertising network, today...
Ad Ops Daily Briefs: September 29 2008 Share/Save- 944 Media Expands Core Executive Team Alongside Launch of Custom Publishing Division As 944 Media, LLC (“944 Media”) (www.944.com)...