Archive for October, 2008

Ad Ops Daily Briefs: October 31 2008

| October 31, 2008 | 1 Comment

- Jupitermedia Announces Resignation of President/Chief Operating Officer Jupitermedia Corporation (Nasdaq: JUPM) today announced that Christopher Cardell, the President and Chief Operating Officer and a director of the company, has submitted his resignation to the company in order to pursue other interests. Mr. Cardell has been the President and Chief Operating Officer and a director [...]

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Lyris to Present at ad:tech New York

| October 31, 2008 | 0 Comments

Yvonne Yuen to Address Audience on How Integrated Online Marketing Paves the Way to Marketing Success ad:tech New York Booth #706 EMERYVILLE, Calif. – Lyris, Inc., the online marketing expert, today announced that Yvonne Yuen, senior product manager, will deliver a presentation titled “Integrated Online Marketing Paves the Way to Marketing Success” at ad:tech New [...]

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SinglePoint Introduces SingleBrand Ad Marketplace, the First Real-Time Mobile Advertising Marketplace for Messaging Campaigns

| October 31, 2008 | 0 Comments

BELLEVUE, Wash. – SingleBrand Ad Marketplace, introduced today by SinglePoint, the leading provider of mobile interactivity and advertising, is the first real-time mobile advertising marketplace for SMS and MMS ad campaigns generated by popular interactive TV shows on major networks, such as CBS Corp., NBC Universal, Viacom, and others. Now advertisers and brands can easily [...]

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NYTimes.com Announces New Video Platform with Deeper Integration Throughout the Site

| October 31, 2008 | 0 Comments

New Features Include Section-front Video Players, Better Search and a Redesigned Video Library NEW YORK – NYTimes.com announced today the launch of a new video platform that introduces video into more sections of the site and provides enhanced user functionality. This new platform emphasizes The Times’s strong commitment to video as an important journalistic medium. [...]

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American Association of Advertising Agencies to Sponsor “Diversity in Advertising Career Day” on April 22, 2009, in NYC in an Ongoing Effort to Change the Face of Advertising

| October 31, 2008 | 0 Comments

Diversity in Advertising Career Day is Back by Popular Demand. Advertising, Marketing and Communications Firms Will Once Again Meet Thousands of Experienced, Diverse, Mid-Career Professionals NEW YORK – The American Association of Advertising Agencies (4A’s) has joined forces with 25-year veteran career fair producer Shomex Productions to present Diversity in Advertising Career Day (www.diacareerday.com), a [...]

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Ad Ops Daily Briefs: October 30 2008

| October 30, 2008 | 0 Comments

- Pluck Delivers New Groups Creation and Management Tools Pluck® Corporation, the industry leading provider of social media capabilities to publishers, brands and retailers, today announced the availability of Pluck SiteLife Groups. This new module is designed to enable site visitors to create, join, and engage in focused communities around specific areas of interest. A [...]

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AdRevenue ’08: First Online Industry Summit Dedicated to Improving Ad Inventory Strategies

| October 30, 2008 | 0 Comments

Ad Revenue Optimizer PubMatic Develops Thought Leadership Conference Focused on Increasing the Value of Unsold Inventory Amid Online Advertising Slowdown PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue ’08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. [...]

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BlackArrow to Support IAB’s Digital Video Ad Serving Template (VAST)

| October 30, 2008 | 0 Comments

NEW YORK – October 30, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, will support the Interactive Advertising Bureau’s (IAB) “Digital Video Ad Serving Template” (VAST), an XML-based solution released earlier today that is designed to standardize communication between video players and ad servers. BlackArrow’s video advertising system helps video [...]

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Google and WPP launch Marketing Research Awards Program

| October 30, 2008 | 0 Comments

Google and WPP team up to endow research into how online media influences consumer behaviour NEW YORK – Google and WPP (NASDAQ: WPPGY) announced today that they will jointly fund a grant program to support research into how online media influences consumer behaviour, attitudes and decision making. WPP and Google will contribute up to $4.6 [...]

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AzoogleAds Announces Beta Launch of iMobilePublisher

| October 30, 2008 | 0 Comments

First performance-based ad network to make marketing dashboard available on iPhone NEW YORK – AzoogleAds (www.AzoogleAds.com), a division of the New York-based online marketing leader Epic Advertising, announced today the successful beta launch of its new iPhone Publisher Reporting Platform, iMobilePublisher. The beta launch represents the latest in a string of successes stemming from the [...]

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Gannett Co., Inc. Reports Third Quarter Results

| October 30, 2008 | 0 Comments

MCLEAN, Va. – Gannett Co., Inc. (NYSE:GCI) reported that 2008 third quarter earnings per diluted share from continuing operations were $0.69 compared with $1.01 per share in the third quarter of 2007. The results for the quarter include $23.0 million in pre-tax severance expenses ($14.4 million after tax or $0.07 per share) related to reductions [...]

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comScore and Quattro Wireless Network Study Reveals Unduplicated and Engaged Mobile Audience

| October 30, 2008 | 0 Comments

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, announced the results of a comScore, Inc. (NASDAQ: SCOR) digital marketing intelligence survey about today’s mobile consumer trends. The survey tracked contextual, demographic, behavioral and location information from the Quattro network of premier Publisher mobile web sites for category leading organizations, such [...]

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