Archive for September, 2008
The IAB Issues Ad Campaign Measurement Process Guidelines
New Roadmap for Process Improvement and Discrepancy Reduction in Interactive Advertising NEW YORK, NY (September 22, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of “Ad Campaign Measurement Process Guidelines,” at its annual MIXX Conference & Expo in New York. The guidelines address the process of a publisher’s or advertising agency’s use of a [...]
Search Engine Strategies (SES) Chicago 2008 to Spark Discussions on Viral Campaigns, Social Media and Search around the World
Search Engine Strategies Chicago 2008 CHICAGO – Search Engine Strategies, the Midwest’s only search marketing conference and expo, celebrates its 10th year in the Windy City later this fall. Returning to Chicago on December 8-11, 2008, at the Chicago Hilton, SES Chicago (http://www.searchenginestrategies.com/chicago) will feature an intriguing lineup of sessions and new content. A “recession [...]
Yahoo! Launches Transformative Digital Ad Platform
San Francisco Chronicle and San Jose Mercury News First Customers to Go Live NEW YORK – Emmy Award nominee and Golden Globe Award winner Jon Hamm of AMC’s original drama series Mad Men, today joined Yahoo!’s Chief Executive Officer Jerry Yang, President Sue Decker and Executive Vice President of Yahoo! U.S. Hilary Schneider for the [...]
TRAFFIQ to Co-Host Panel about Emerging Self-Service Advertising Model, at the IAB MIXX Conference
NEW YORK – TRAFFIQ® – The Internet Traffic Exchange will help shatter conventional thinking about interactive advertising not once, but twice at the upcoming Interactive Advertising Bureau’s MIXX Conference and Expo. TRAFFIQ is co-hosting an expert panel on automation for online advertising, and sponsoring the prestigious MIXX Awards in honor of the industry’s top creative [...]
Epic Advertising Names Don Mathis as CEO
Formerly President and COO, Mathis earns the company’s top leadership post NEW YORK – Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that the Board of Directors has appointed Don Mathis to be Chief Executive Officer. Mathis is based at the company’s headquarters in New York, NY. As CEO, he is responsible [...]
No Channel Conflict: Rubicon Project Takes the Conflict out of Ad Networks Selling Ad Space for Big Publishers
Rubicon Ad Space Certification Program Helps Websites Monetize Unsold Ad Space Through Ad Networks While Protecting Direct Sales Pricing LOS ANGELES – the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, offers solutions for publishers concerned about channel conflict between ad sales conducted by in-house sales teams and those sales made [...]
Mediaplex Introduces Industry First: Launches Best Practices in Path to Conversion Reporting Package
Clients Benefit from Summary-Level Insights Based on over a Year of Analytic Engagements and Development WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq: VCLK), technology division, Mediaplex, announced the availability of online, near real-time reports which were developed to complement Mediaplex’s Path to Conversion data and analytic services offering. Through extensive custom client engagements, Mediaplex determined [...]
24/7 Real Media Introduces Lifecycle Media Management for Strategic Online Targeting
Top Ad Network Helps Advertisers Reach the Right Customers at Each Stage of the Purchase Cycle NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced its Lifecycle Media Management model, a unique approach to help online advertisers maximize the value of 24/7 Real Media’s leading media network and extensive targeting [...]
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