Ad Ops Daily Briefs: September 25 2008
- Wizzard Media Signs First Automotive Ad Program with GM’s Saturn
Saturn will sponsor 29 female-targeted audio and video podcasts that are part of the Wizzard network in a campaign that will run through October 2008. Audience delivery will be certified by Wizzard using Nielsen//NetRatings. “This is a milestone agreement for Wizzard Media as it has enabled us to break into the automotive category,” said Chris Spencer, Wizzard’s president and chief executive officer. “We fully anticipate breaking into other categories in the coming months as more advertisers are recognizing podcasting’s targetability and high level of opt-in engagement.”
Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.
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