Interview with Jonathan Rivers, Executive VP of AdJuggler
Sarah Worsham of Sazbean Consulting has just published a must-read interview with Jonathan Rivers, executive VP of AdJuggler. Main issues discussed:
- how to stay competitive in the ad serving industry dominated by giants;
- difficulties working with 3rd party ad tags;
- click fraud;
- behavioral targeting.
Read the whole interview here.
Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.
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Category: Ad Operations, Ad Serving, AdJuggler, Click Fraud and Spam, Online Advertising Challenges
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