Sarah Worsham of Sazbean Consulting has just published a must-read interview with Jonathan Rivers, executive VP of AdJuggler. Main issues discussed:
- how to stay competitive in the ad serving industry dominated by giants;
- difficulties working with 3rd party ad tags;
- click fraud;
- behavioral targeting.
Read the whole interview here.
Otilia Otlacan
Founder at RightFit Media
Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She is based in Dublin (IE) and Arad (RO) and works as a consultant through her company, RightFit Media, specialized in web monetization, social media strategy, brand awareness and brand development for ad tech companies.
Latest posts by Otilia Otlacan (see all)
- New Kantar Solution Optimizes Campaigns Based On Impact - May 23, 2013
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