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Creatives Showcase: Speed Racer Synchronized Ad Banner

Otilia Otlacan | September 2, 2008

Time to take a look at some more creatives – the month of September will bring you a whole bunch of them right here on Ad Operations Online – and check out a well-designed synchronized banner for Speed Racer.

While there’s nothing spectacular in running synchronized ads (master – companion ads), I’m sure you’ve all seen good and bad executions: strange positioning of ad slots, poorly designed creatives that do not serve the purpose of a master – companion ad etc. I really think the Speed Racer example below is an example of a good, solid implementation, with a consistent message across the two ads.

Ad Details:

Campaign: Speed Racer
Creative Agency: Eyeblaster UK Creative
Advertiser: Warner Bros
Ad Format: Synchronized Ad Banner
Vertical: Entertainment
Country: EMEA

You can preview this ads directly from Eyeblaster’s creative zone site at http://creativezone.eyeblaster.com/?ItemName=Speed%20Racer%20Synch

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.