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Nike Launches an Online Ad Campaign Powered by VideoEgg

Otilia Otlacan | September 1, 2008

Beyond just watching a video or seeing some snazzy Flash ad, users who opt-in to explore an ad will be more likely to establish brand loyalty and make purchases. VideoEgg has just launched a program for Nike in the United States. It is an interactive shopping tool which is aimed at high-school and college women. It is running on 200 social media sites and has a very interesting sharing functionality. You can see the ad which is presently showcased on the VideoEgg home page.

Below is Andy Plesser’s interview with Matt Sanches, VideoEgg’s CEO and co-founder: some very interesting insights on employing Flash capabilities to support online advertising.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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