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Archive for August, 2008

blinkx Partners With Getty Images, Uses AdHoc to Monetize Getty’s Multimedia and Share Ad Revenue

Otilia Otlacan | August 27, 2008 | 1 Comment

blinkx, the world’s largest and most advanced video search engine, today announced a partnership with Getty Images (www.gettyimages.com), the world’s leading creator and distributor of visual content and other digital media. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against Getty Images’ multimedia, and will share [...]

Microsoft Ranks as Top U.S. Online Display Advertiser in June, According to comScore Ad Metrix

Otilia Otlacan | August 26, 2008 | 0 Comments

Major Display Ad Campaign Promotes Windows Live Search Programs RESTON, VA, August 26, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its June ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service. Fox Interactive Media, which owns MySpace.com, [...]

Ad Ops Daily Briefs: August 26 2008

Otilia Otlacan | August 26, 2008 | 1 Comment

- infoGROUP Companies Host Interactive Panel Discussion at 2008 CMO Leadership Forum InfoUSA National Accounts and Opinion Research Corporation, both infoGROUP companies (NASDAQ:IUSA), will host an interactive panel discussion at the 2008 CMO Leadership Forum on September 4, 2008 in Chicago. In this session, panel participants from leading marketing, market research and marketing fulfillment organizations [...]

Research and Markets: “Mobile Social Networking: Strategies and Case Studies” Provides Insight Based On Interviews with Online Social Networking Service Providers Facebook and Myspace

Otilia Otlacan | August 26, 2008 | 1 Comment

DUBLIN, Ireland–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/4df6d1/mobile_social_netw) has announced the addition of the “Mobile Social Networking: Strategies and Case Studies” report to their offering. Operators, handset vendors and social networking service providers are keen to identify the business models that will help them to transfer the popularity enjoyed by social networking services on the Web to [...]

WPP acquires minority stake in InGame Ad Interactive in China

Otilia Otlacan | August 26, 2008 | 0 Comments

WPP announces that it has acquired a minority stake of 12.82% of the issued share capital of IGA Limited, the Cayman Island parent company of InGame Ad Interactive Technology Limited in China. WPP holds 55% of Series A Preferred Stock of IGA Limited. Revolution Ventures holds the remaining 45% of the Series A Preferred Stock, [...]

Ad Ops Daily Brief: August 25 2008

Otilia Otlacan | August 25, 2008 | 2 Comments

- Epic Advertising named to the Inc. 5000 list of fastest growing companies Epic Advertising joins a select group of companies identified by Inc. for this award. Epic has realized a four-year growth rate of 118% on a high revenue base (in the nine figure range in 2007). With revenues significantly higher than all but [...]

SpotMixer gains traction with thousands of online advertisers, extends lead with unique, easy-to-use video ad templates

Otilia Otlacan | August 25, 2008 | 0 Comments

SpotMixer revolutionizes the market as the only one-stop source for users to easily create, edit and distribute ads REDWOOD CITY, Calif.—August 25, 2008—SpotMixer (www.SpotMixer.com) an innovative online video advertising service of One True Media, Inc., announced today that the company is gaining rapid momentum in the do-it-yourself video ad creation market, adding thousands of new [...]

Stephen Allan Named CEO Of MediaCom Worldwide

Otilia Otlacan | August 25, 2008 | 1 Comment

NEW YORK–(BUSINESS WIRE)–Stephen Allan, previously CEO of GroupM UK, has been named Chairman & CEO of MediaCom Worldwide. He succeeds Alexander Schmidt-Vogel, who has taken on the newly established role of CEO Global Trading of GroupM Worldwide. Stephen Allan joined The Media Business at the age of 18, and as its Managing Director, helped grow [...]

Kowabunga! Partners with Image Advantage to Boost Publisher Success

Otilia Otlacan | August 25, 2008 | 1 Comment

After Just Two Weeks, Participating Web Publishers Grew Average Click Volume by Ten Percent, Revenue by 14 Percent CLEARWATER, Fla.–(BUSINESS WIRE)–Kowabunga!® (www.kowabunga.com)(AMEX:THK), a leading provider of interactive, performance-based advertising networks and technology platforms, today announced a new partnership in place with Image AdvantageTM (www.worthathousandwords.com), a company that matches images to paid text ads in real [...]

Adify and Chef Benjamin Christie Cook Up First Australian Food Vertical Ad Network

Otilia Otlacan | August 24, 2008 | 0 Comments

Gourmet Ads Targets the Growing Food, Wine and Beer Audience SAN BRUNO, CA–(Marketwire – August 24, 2008) – Australian Chef Benjamin Christie today launched Gourmet Ads (www.gourmetads.com), the first Australian vertical advertising network focused on delivering major brand advertising to food, wine and beer enthusiasts. Gourmet Ads is powered by Adify (www.adify.com), the premier vertical [...]

Turn Secures $15 Million in Series C Financing

Otilia Otlacan | August 23, 2008 | 0 Comments

Round Led By Focus Ventures to Accelerate Rapid Growth Redwood City, Calif.,—August 21, 2008—Turn Inc., the Smart Market for online advertising, today announced it has closed $15 million in private equity financing. The funding was led by Palo Alto based Focus Ventures and joined by Norwest Venture Partners (NVP), Trident Capital, and Shasta Ventures. This [...]

Ad Ops Daily Brief: August 22 2008

Otilia Otlacan | August 22, 2008 | 0 Comments

- OpenX announces opportunities for OpenX publishers to try Microsoft’s new contextual ad network At this stage, Microsoft’s new network for publishers is only available by invitation, but OpenX has secured a very limited number of invitations for OpenX publishers with U.S.-based websites. To be eligible, your OpenX-powered website must have primarily US based audience [...]