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comScore Releases July 2008 U.S. Search Engine Rankings

Otilia Otlacan | August 22, 2008

RESTON, VA, August 21, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In July 2008, Americans conducted 11.8 billion core searches (up 2 percent versus June) as Google Sites slightly extended its lead in core search market share by 0.4 percentage points.

July 2008 U.S. Core Search Rankings

Google Sites led the U.S. core search market in July with 61.9 percent of the searches conducted, up from 61.5 percent in June, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.9 percent), Ask Network (4.5 percent), and AOL LLC (4.2 percent).

comScore Core Search Report* July 2008 vs. June 2008 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0
Core Search Entity	Share of Searches (%)
Core Search Entity	Jun-08	Jul-08	Point Change Jul-08 vs. Jun-08
Total Core Search	100.0%	100.0%	NA
Google Sites	61.5%	61.9%	0.4
Yahoo! Sites	20.9%	20.5%	-0.4
Microsoft Sites	9.2%	8.9%	-0.3
Ask Network	4.3%	4.5%	0.2
AOL LLC	4.1%	4.2%	0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

July U.S. Expanded Search Rankings

In the comScore July 2008 analysis of the top properties where search activity is observed, Google Sites led with 9.9 billion searches, a 4-percent increase versus June. Yahoo! Sites ranked second with 2.5 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 814 million.

comScore Expanded Search Query Report July 2008 vs. June 2008 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0
Expanded Search Entity	Search Queries (MM)
Expanded Search Entity	Jun-08	Jul-08	Percent Change Jul-08 vs. Jun-08
Total Expanded Search	16,668	17,158	3%
Google Sites	9,601	9,945	4%
Google	7,277	7,463	3%
YouTube/All Other	2,324	2,482	7%
Yahoo! Sites	2,570	2,546	-1%
Yahoo!	2,530	2,510	-1%
All Other	40	36	-10%
Microsoft Sites	1,102	1,090	-1%
MSN-Windows Live	1,069	1,058	-1%
Microsoft/All Other	33	32	-3%
AOL LLC	792	814	3%
AOL Search Network	430	452	5%
MapQuest/All Other	362	362	0%
Fox Interactive Media	457	547	20%
MySpace	448	539	20%
All Other	9	8	-11%
Ask Network	506	535	6%
Ask.com	341	364	7%
MyWebSearch.com/ All Other	165	171	4%
eBay	444	435	-2%
Craigslist.org	342	340	-1%
Facebook.com	157	173	10%
Amazon Sites	152	166	9

To request more information on comScore qSearch 2.0, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

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