Ad Ops Daily Briefs: August 21 2008

- AdGooroo Adds “Top Ad Copy Report” to SEM Insight™
AdGooroo introduced SEM Insight’s Top Ad Copy Report, a report that search advertisers can use to obtain examples of the industry’s most effective search advertisements, including those of competitors. The new reporting function selects ads positioned to perform exceptionally well based on a patent-pending screening process developed by the AdGooroo research team.
The Top Ad Copy Report compares the effectiveness of online ads served in response to specific keyword searches, determining relevance based on various factors including coverage (percentage of time an ad appears for a given keyword) and position (relative high or low position on the search results page). Armed with this analysis of advertising effectiveness, advertisers can employ copywriting techniques that have proven successful in generating attention and response for specific sets of keywords.

- Marchex Connect named a winner of the “Best Search Engine Marketing Technology Platform for SMBs” at Search Engine Strategies

The Marchex Connect platform provides integrated online and proprietary call-based advertising products and services to help local resellers, SMBs, and national advertisers efficiently acquire local customers at scale.

- Glam Media appoints Yukihiro Yamamura as CEO of Glam Japan
Yukihiro Yamamura has joined the company as CEO of its newly formed subsidiary Glam Media Japan KK, and as a Vice President of Glam Media, Inc. Glam plans to officially launch its Japanese site and publisher network later this year. Yamamura joins Glam from DoubleClick Japan where he was CEO and most recently from Excite Japan, where he was CEO since 1999.