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India Search Market Led by 1 Billion Searches on Google Sites in June

Otilia Otlacan | August 20, 2008

RESTON, VA, August 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online search market in India, indicating that Google Sites commanded the strong majority of searches conducted in this developing market.

Google Sites Ranks as Top Indian Search Property

Google Sites ranked as the top search property in India with more than 1 billion searches conducted in June, representing 81 percent of the market. Yahoo! Sites ranked second with 9.4 percent, followed by Ask Network (1.9 percent) and Microsoft Sites (1.7 percent). Indian Internet portal Rediff.com ranked fifth with 1.5 percent.

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Top Search Properties in India

June 2008

Total India – Age 15+, Home/Work Locations

Source: comScore qSearch

Searches (MM) Share of Searches

Total Internet 1,242 100.0

Google Sites 1,011 81.4

Yahoo! Sites 117 9.4

Ask Network 24 1.9

Microsoft Sites 22 1.7

Rediff.com India Ltd 18 1.5

FACEBOOK.COM 10 0.8

People Group 9 0.8

CNET Networks 5 0.4

Wikipedia Sites 5 0.4

AOL LLC 3 0.2
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“The Indian search market is dominated by global Internet brands, with Google attracting the wide majority of searches,” said Jack Flanagan, comScore executive vice president. “As the top local player in the search market, Indian web portal Rediff.com attracts slightly less than 2 percent of all searches, indicating that there is substantial room for growth among the local Internet brands.”

Search Intensity Lags in India, Indicating Opportunity for Growth

Despite being one of the most rapidly emerging Internet markets in the world in terms of overall usage growth, India currently exhibits less frequent search behavior than its global counterparts. Of the 37 countries individually reported by comScore, India ranked second to last with 53 searches per searcher during the month, well below the worldwide average of 93. India also had significantly fewer search visits per searcher (14.7 vs. 23.6) and searches per search visit (3.6 vs. 3.9).

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India Search Market Overview

June 2008

Total India – Age 15+, Home/Work Locations

Source: comScore qSearch

Searches Unique Searchers Searches Per Search Visits Searches Per
(MM) (000) Searcher Per Searcher Search Visit

Worldwide 74,217 802,267 92.5 23.6 3.9

India 1,242 23,416 53.1 14.7 3.6

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“Though India represents more than 15 percent of the world’s population, it accounts for less than 2 percent of global Internet searches,” added Mr. Flanagan. “It will be interesting to see if this gap narrows as more people in India gain Internet access and ramp up their use of search over time.”

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

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