Comments on: Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers http://www.adoperationsonline.com/2008/08/19/break-media-and-panache-research-findings-show-iab-standard-video-ad-formats-effectively-engage-consumers/ Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike. Thu, 02 Feb 2012 01:23:26 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: Otilia Otlacan http://www.adoperationsonline.com/2008/08/19/break-media-and-panache-research-findings-show-iab-standard-video-ad-formats-effectively-engage-consumers/comment-page-1/#comment-81 Otilia Otlacan Fri, 22 Aug 2008 13:27:29 +0000 http://www.adoperationsonline.com/?p=737#comment-81 Max, thanks for your insights - Jivox in particular is doing a great job and I'm keeping my eyes on them :-) Wonder when other markets will follow the UK trend and will witness an online ad spending bigger than the TV one. Max, thanks for your insights – Jivox in particular is doing a great job and I’m keeping my eyes on them :-)
Wonder when other markets will follow the UK trend and will witness an online ad spending bigger than the TV one.

]]> By: Max Dickinson http://www.adoperationsonline.com/2008/08/19/break-media-and-panache-research-findings-show-iab-standard-video-ad-formats-effectively-engage-consumers/comment-page-1/#comment-71 Max Dickinson Fri, 22 Aug 2008 06:32:16 +0000 http://www.adoperationsonline.com/?p=737#comment-71 Online Video Advertising is gaining ground at a considerable rate. Recent findings from the report of emarketer validates it. In countries like UK, online ad spend has overtaken ad spends of strong traditional media like the TV. The Wall Street Journal recently did a <a href="http://online.wsj.com/article/SB121803438950516993.html?mod=SmallBusinessMain_feature_articles" rel="nofollow">cover </a>on how small and medium sized business can benefit from this online video ad boom. Many video ad service provider like <a href="http://www.jivox.com/" rel="nofollow">Jivox</a> and Spot Runner offers "Do it yourself" video ad kit for free. With so much exciting things happening around, it is easy to guess how the future of advertising is going to be. Online Video Advertising is gaining ground at a considerable rate. Recent findings from the report of emarketer validates it. In countries like UK, online ad spend has overtaken ad spends of strong traditional media like the TV.

The Wall Street Journal recently did a cover on how small and medium sized business can benefit from this online video ad boom. Many video ad service provider like Jivox and Spot Runner offers “Do it yourself” video ad kit for free.

With so much exciting things happening around, it is easy to guess how the future of advertising is going to be.

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