Home » Ad & Media Strategies » Ad Ops Daily Briefs: August 18 2008

Ad Ops Daily Briefs: August 18 2008

Otilia Otlacan | August 18, 2008

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- OpenX develops modules and plugins for Joomla!, WordPress and for Drupal

These ‘phase one’ prototypes have been designed with simplicity in mind, but they already answer the most common integration request by making it easier to integrate ad tags into website templates using the native content management system functionality.

- Online Video Ad Company Jivox Names Soren Legal Advertiser of the Month
Recognizing the growing use of online video advertising by small businesses, Soren Legal experimented with the Jivox online video advertising platform. The company leveraged Jivox’s easy-to-use ad creation tool to create an original video ad, repurposed video ad content from its earlier cable ads to create an additional ad, and then deployed both ads on the Jivox ad network. Within 24 hours, Soren Legal noted an uptick in inbound leads and an unexpected increase in its page rank on Google.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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