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Recap on IAB’s Mobile Leadership Forum

Otilia Otlacan | August 8, 2008

A recent post on the IAB site reminded me that their very first Mobile Leadership Forum is over and there are loads to be reported:

Attendance – over 300 professionals
Location – the Roosevelt Hotel, New York City
When – July 21, 2008.

Panels:
- Mobile Marketing Success Stories;
- Unique Marketing Platform for Traditional Media;
- Meet the Publishers;
- Carriers and the Mobile Marketing Ecosystem: Accelerating Access;
- Fireside Chat, Research and the Future, Truth or Dare.

Topics and ideas:
- time has finally come to look closely into mobile advertising and answer the ‘now what?’ question (Randall Rothenberg);
- mobile advertising could potentially be an excellent channel because people are so attached to their mobile devices such as their cell phones, Blackberrys, PDAs (Maria Mandel);
- success comes from where it was least expected (Maria Mandel);
- the cell phone can be seen as a clickable device that connects consumers to advertising campaigns, much like a computer mouse (Gary Schwartz);
- currently, there’s more supply than demand for mobile advertising;
- still, very few ad metrics can be monitored, causing potential advertisers to be cautious;
- thanks to mobile marketing, telephone carriers can now make the transition from immovable organizations to innovative ones, leading the cultural and commercial changes (Randy Zandra).

For a more detailed report on how the day went, check out IAB’s entry here.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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