Comments on: Publicis Groupe to Acquire Performics Search Marketing Business http://www.adoperationsonline.com/2008/08/06/publicis-groupe-to-acquire-performics-search-marketing-business/ Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike. Thu, 02 Feb 2012 01:23:26 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: Jason Baer http://www.adoperationsonline.com/2008/08/06/publicis-groupe-to-acquire-performics-search-marketing-business/comment-page-1/#comment-15 Jason Baer Wed, 06 Aug 2008 17:46:07 +0000 http://www.adoperationsonline.com/?p=512#comment-15 Publicis has stated that they want 25% of their overall revenue to come from digital by 2012, and this acquisition will help make that a reality. There’s not that many serious search marketing agencies that have the scale necessary to fit in with Publicis, it’s still a very fragmented market, so the Performics acquisition makes sense. Plus, Google and Publicis have a long-standing cross-functional relationship, including sharing of executives and intellectual property. Interesting that many smaller, traditional agencies totally eschew search marketing as “too complex” and “not worth it”. I wonder if this acquisition will change some minds in that regard? I just wrote a post with more commentary and context: "The Truth About Publicis Buying Performics." Jason Baer Convince & Convert - Digital consulting for agencies http://www.convinceandconvert.com/convince-convert-digital-marketing-blog Publicis has stated that they want 25% of their overall revenue to come from digital by 2012, and this acquisition will help make that a reality. There’s not that many serious search marketing agencies that have the scale necessary to fit in with Publicis, it’s still a very fragmented market, so the Performics acquisition makes sense.

Plus, Google and Publicis have a long-standing cross-functional relationship, including sharing of executives and intellectual property.

Interesting that many smaller, traditional agencies totally eschew search marketing as “too complex” and “not worth it”. I wonder if this acquisition will change some minds in that regard?

I just wrote a post with more commentary and context: “The Truth About Publicis Buying Performics.”

Jason Baer
Convince & Convert – Digital consulting for agencies
http://www.convinceandconvert.com/convince-convert-digital-marketing-blog

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