Ad Ops Daily Briefs: August 29 2008
- Neal Prescott joins WPP Digital to launch Deliver, a group-wide digital production capability Deliver will leverage WPP’s existing production capabilities in Asia, Eastern Europe, Latin America and South Africa…
Monthly Archives: August 2008
Traditional Brand Advertising is Broken. Despite Gloomy Economy, R2C Group’s Hybrid Approach Explodes Among Blue Chip Brands
Amidst a Shaky Economy, Big Brand Fortune 500 Companies Seek a New Hybrid Brand/Direct Response Advertising Strategy; R2C Group Rises to the Occasion PORTLAND, Ore.–(BUSINESS WIRE)–With a gloomy national economic…
OpenX v2.6.1 Released, Tons of Bugs Fixed
OpenX v2.6.1 is now out – no less than 58 bug fixed and enhancements are included in this release of the highly popular OpenX ad serving plaform. The update comes…
Ad Ops Daily Briefs: August 28 2008
- Aegis Group wins with media services Aegis Group reported first half results that beat those of its major global agency competitors, mainly supported by the growth in media services….
24/7 Real Media Introduces Open AdStream for Vertical Network Management
NEW YORK – August 27, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new application for its Open AdStream® ad management platform to…
Carat revises global ad spend growth forecasts for 2008 & 2009
August 27, 2008 – Carat, the leading independent media communications agency, today issued revised forecasts for global advertising expenditure in 2008 and 2009. The worldwide prediction for 2008 is revised…
JumpTap Secures Over $26 Million in Series D Funding
August 26, 2008 – JumpTap, the leading mobile search and advertising company, today announced that it has closed a Series D round of funding in excess of $26 million. The…
Sway, Inc.: Shoutlet Social Media Marketing Application Now Available on the Force.com
Customers can now deploy Shoutlet directly within Salesforce CRM to distribute and track social media marketing campaigns MIDDLETON, Wis. – Sway, Inc. today announced the availability of Shoutlet for salesforce.com’s…
Ad Ops Daily Briefs: August 27 2008
- blinkx named ”Star Performer” by Speech Technology magazine blinkx has been named a winner of Speech Technology magazine’s 2008 Speech Industry Awards in the “Star Performers” category. Awards are…
Google Ad Manager out of Beta; All AdSense Publishers Can Use It
An earlier blog post from the Google AdSense team announces that Google’s free ad serving platform, Ad Manager, is now freely available to all AdSense publishers. While this is good…
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