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Archive for August, 2008
Ad Ops Daily Briefs: August 29 2008
- Neal Prescott joins WPP Digital to launch Deliver, a group-wide digital production capability Deliver will leverage WPP’s existing production capabilities in Asia, Eastern Europe, Latin America and South Africa in a “distributed model” that uses the scale of WPP’s digital production to not only provide cost-effective digital production, but also channel assignments to the [...]
Traditional Brand Advertising is Broken. Despite Gloomy Economy, R2C Group’s Hybrid Approach Explodes Among Blue Chip Brands
Amidst a Shaky Economy, Big Brand Fortune 500 Companies Seek a New Hybrid Brand/Direct Response Advertising Strategy; R2C Group Rises to the Occasion PORTLAND, Ore.–(BUSINESS WIRE)–With a gloomy national economic season looming, reinforced by exploding fuel prices and rising unemployment reports, it’s no surprise that the advertising industry is also anticipating a season of uncertainty. [...]
OpenX v2.6.1 Released, Tons of Bugs Fixed
OpenX v2.6.1 is now out – no less than 58 bug fixed and enhancements are included in this release of the highly popular OpenX ad serving plaform. The update comes just in time to steal some of the lights off the launch of Google Ad Manager for all AdSense publishers, the most important competitor for [...]
Ad Ops Daily Briefs: August 28 2008
- Aegis Group wins with media services Aegis Group reported first half results that beat those of its major global agency competitors, mainly supported by the growth in media services. With an organic revenue growth rate of 8.2% during the first half of 2008, Aegis outperformed Havas (+8.0%), Interpublic (+5.8%), Omnicom (+5.6%), Publicis (+5.4%), and [...]
24/7 Real Media Introduces Open AdStream for Vertical Network Management
NEW YORK – August 27, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new application for its Open AdStream® ad management platform to provide more control for vertical network owners across every site they operate. Open AdStream can be used for total network management, with the tools and [...]
Carat revises global ad spend growth forecasts for 2008 & 2009
August 27, 2008 – Carat, the leading independent media communications agency, today issued revised forecasts for global advertising expenditure in 2008 and 2009. The worldwide prediction for 2008 is revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%.
JumpTap Secures Over $26 Million in Series D Funding
August 26, 2008 – JumpTap, the leading mobile search and advertising company, today announced that it has closed a Series D round of funding in excess of $26 million. The investment was led by AllianceBernstein L.P. (NYSE: AB), one of the largest publicly traded global asset management firms in the world with approximately $694 billion [...]
Sway, Inc.: Shoutlet Social Media Marketing Application Now Available on the Force.com
Customers can now deploy Shoutlet directly within Salesforce CRM to distribute and track social media marketing campaigns MIDDLETON, Wis. – Sway, Inc. today announced the availability of Shoutlet for salesforce.com’s Force.com AppExchange. Shoutlet is a web-based application that provides marketers with the latest social media and Web 2.0 features, from customizable widgets to robust reporting [...]
Ad Ops Daily Briefs: August 27 2008
- blinkx named ”Star Performer” by Speech Technology magazine blinkx has been named a winner of Speech Technology magazine’s 2008 Speech Industry Awards in the “Star Performers” category. Awards are presented to individuals and companies for extraordinary efforts made to increase benefits, acceptance and adoption of speech technologies and for outstanding accomplishments in bringing new [...]
Google Ad Manager out of Beta; All AdSense Publishers Can Use It
An earlier blog post from the Google AdSense team announces that Google’s free ad serving platform, Ad Manager, is now freely available to all AdSense publishers. While this is good news for all small and mid-sized publishers who cannot afford the ad serving fees of DoubleClick DFP or another professional ad serving solution, the AdSense [...]
Second Annual BlogWorld & New Media Expo Helps Businesses Learn the Best Ways to Implement Blogs and Social Media Strategies
Exclusive Pre-Show Event on Sept 19th Focuses on Corporate Blogging, the Use of New Media in Business Environments and Will Feature Fortune 500 Senior Executives LAS VEGAS–(BUSINESS WIRE)–BlogWorld & New Media Expo, the first and only industry-wide tradeshow, conference and media event dedicated to blogging and new media, will offer companies critical real-world information on [...]
Kowabunga! Inc. Integrates Third Party XML Feeds into ValidClick AdExchange
Initial Integration is Expected to Add Approximately 20,000 Diverse New Advertisers CLEARWATER, Fla.–(BUSINESS WIRE)–Kowabunga!® (www.kowabunga.com)(AMEX:THK), a leading provider of interactive performance-based advertising networks and technology platforms, today announced that its ValidClick AdExchange™ (www.validclick.com), an open, quality controlled PPC marketplace, now accepts third party advertising XML feeds. ValidClick AdExchange™ protects advertisers by first filtering out suspicious [...]
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