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Archive for July, 2008
New York, NY – July 24, 2008 – AOL announced that Advertising.com, http://www.advertising.com, was ranked as the No. 1 third party display ad network for the 50th consecutive month based on audience reach, according to comScore Media Metrix. Advertising.com is part of Platform-A, http://www.platform-a.com, AOL’s digital advertising business. In June 2008, the Advertising.com display network [...]
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Mobile Advertising Leader Reveals Ads for Web and Application Environments and a Community of Advertisers and Publishers SAN MATEO, Calif. & NEW YORK & LONDON – AdMob, the world’s largest mobile advertising marketplace, announced today that it has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device’s [...]
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NEW YORK, NY – July 23, 2008 – AOL’s Platform-A announced that it will offer Goowy’s widget creation and management services as part of its widget distribution offering for advertisers. Goowy enables the creation, syndication and measurement of widget-based campaigns as a free, value-added service across Platform-A’s properties and networks. Platform-A, www.platform-a.com, is AOL’s digital [...]
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Aegis Group plc (“Aegis”), the marketing communications group, today announces the acquisition of search engine marketing agency, Aposition, in France. Aposition has gross assets of €2.7m. Created in 1999, Aposition is one of France’s leading independent search engine (SEO) optimisation specialists. It advises clients how to organise their website in order to maximise their presence [...]
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What seemed to be a slow news Friday (I haven’t had anything prepared to post today!) turns out quite different. The IAB has yet another release of the ad campaign measurement guidelines, Aegis acquired a SEM firm (the umptieth acquisition this year) and I am supposed to figure out why some people arrived on this [...]
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MOBILEBEAT 2008 – Sunnyvale, CA– Pinch Media, the first analytics and advertising company for iPhone applications, and JumpTap, the leading mobile search and advertising company, today announced the creation of the most significant iPhone application advertising network at MobileBeat 2008. The partnership combines Pinch Media’s analytics and advertising technology for iPhone App Store applications with [...]
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Fullscreen video ads are still seen as the last big thing in advertising agencies and they surface when you expect them less, usually in a not very fortunate size and behavior. Below is an example of an Eyeblaster fullscreen video ad developed for the movie “13th Street”, ad that ran in the Netherlands. http://creativezone.eyeblaster.com/#ItemName=13th%20Street It [...]
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ATLANTA – July 23, 2008 – EyeWonder, Inc., the pioneering Interactive Digital Advertising provider that extends the reach of rich media from online to any interactive digital display, announced today the appointment of Mr. Ricky McClellen to the position of Chief Information Officer (CIO) and Mr. Bruce Reese to the position of Chief Financial Officer [...]
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LONDON, July 24, 2008 — (BUSINESS WIRE) — Vibrant Media, the world leader in contextual advertising, has announced the expansion of its London office to accommodate its growing business in Europe, Russia and Asia. Top-tier talent join the company as its business continues to accelerate and contextual advertising based on keywords increasingly becomes a significant [...]
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Unicast has just announced the launch of their premium rich media ad platform, named Universe. According to the announcement that found its way to my inbox just a bit earlier, “Universe leverages Unicast’s simple-to-use technology and enables agencies, advertisers and publishers to create and deliver highly engaging, interactive Premium Rich Media content that incorporates photorealistic [...]
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Paris, France – July 22, 2008 – Publicis Groupe (Euronext Paris: FR0000130577) announced today the acquisition of Portfolio, one of Korea’s top digital marketing agencies. Portfolio is a pioneer in fully integrated online services, and is widely celebrated for its innovative web-based creativity and commitment to results. Portfolio will become part of Publicis Modem, the [...]
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The folks at IAB as well as players in the online advertising industry seem active and busy these days, even though most of us would be thinking of July as a slow month. The MIXX Awards 2008 have reached an all-time high level of submissions – check out the IAB press release below. New York, [...]
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