Creatives Showcase: Fullscreen Video, Eyeblaster

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Fullscreen video ads are still seen as the last big thing in advertising agencies and they surface when you expect them less, usually in a not very fortunate size and behavior.

Below is an example of an Eyeblaster fullscreen video ad developed for the movie “13th Street”, ad that ran in the Netherlands.

http://creativezone.eyeblaster.com/#ItemName=13th%20Street

It would’ve been nice if the ad stayed in its expanded window and not open a new browser window on its own, without user interaction.

Ad details:

Campaign: SCIFI – NBC Universal – May 07
Creative Agency: Easyconcepts NL
Media Agency: Mediaedge:cia NL
Advertiser: NBC Universal
Ad Format: Full Screen Video
Vertical: Entertainment
Country: Netherlands

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

View all posts by Otilia Otlacan
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Tags: 13th Street, advertising agencies, Central Intelligence Agency, Creative Agency, Easyconcepts NL Media Agency, Easyconcepts NL, NBC Universal, The Netherlands

Category: Ad Creatives Showcase, Ad Groups & Agencies, Ad Operations, Ad Serving, Ads by Creative, MediaMind Eyeblaster, Rich Media Ads, Video Ads