Unicast has just announced the launch of their premium rich media ad platform, named Universe.

According to the announcement that found its way to my inbox just a bit earlier, “Universe leverages Unicast’s simple-to-use technology and enables agencies, advertisers and publishers to create and deliver highly engaging, interactive Premium Rich Media content that incorporates photorealistic visual fidelity, HD3D, video and Flash components.”

There are four dimensions to the Universe platform:

- uCreate – creation of premium rich media with simple tools and templates
- uMedia – employment of new media intelligence tool sets
- uDeliver – using a dynamic ad platform to efficiently deliver ads
- uMetrics – campaign performance reporting

Benefits of the Universe Platform:

- flexible plug-and-play solution for creation, delivery and reporting of premium rich media;
- rich media technology empowers creatives and media planners to think outside of the browser for innovative premium rich media executions;
- insightful engagement tracking and reporting capabilities to truly measure how users connect with the advertised brand.

The Unicast Universe Platform seems to be both creatives and media planners centric – you can check out their rather cool demo here.