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DoubleClick DFP Can Kick Off Integration with Google AdSense Any Time Now

Otilia Otlacan | July 11, 2008

I was poking around in the network settings in DoubleClick DFP earlier and noticed an ‘Enable AdSense Integration (beta)‘ feature available. To my shame, I have no clue for how long this had been made visible and sits in the DoubleClick DFP interface, but there was no announcement or update from DoubleClick in regard to it.

Here’s a screenshot of the feature:

I have asked DoubleClick support for details on the subject (is it available in closed beta, and if so how would one work it since I haven’t found any way to add an AdSense publisher ID or code?). The answer came back very quick and… the feature should not be visible in the user interface yet

Guess the wheels started moving and we can soon have AdSense as an option for the remnant inventory: nice move from Google who will then have access to premium ad slots and expand their content network to major publishers and placements.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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