Home » Ad Groups & Agencies » Ad Creatives Showcase » Creatives Showcase: Overlay to Banner Ad, Eyeblaster

Creatives Showcase: Overlay to Banner Ad, Eyeblaster

Otilia Otlacan | July 4, 2008

Ad creatives is something we’re all working with yet frequently complain about: they’re not too engaging, not too pretty, buggy etc.

Still, every now and then we come across creatives that are really worth the buzz and deserve to be showcased, which is why I created this new category of ‘Ad Creatives Showcase’.

The first I’m inviting you too take a look at and comment is a rather amusing one for Hewlett Packard, an overlay to banner created through Eyeblaster. Check it out at:

http://creativezone.eyeblaster.com/?ItemId=4023#ItemId=3826

Ad details:
Campaign: HP – Mouse
Creative Agency: Modem Media UK
Advertiser: HP
Ad Format: Overlay to banner
Vertical: CPG
Country: UK

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.