Trafficking 101: How to Traffic Bluestreak Tags in DoubleClick DFP
Bluestreak ad tags can be trafficked in DoubleClick DFP (DART for Publishers) very easily. The only aspect you need to be looking after is amending the ad code to ensure clicks are counted correctly and possible discrepancies are reduced.
Bluestreak ad tags usually come as SCRIPT SRC with a backup NOSCRIPT section. These are then trafficked in DoubleClick DFP as Rich Media creatives. You will then need to add the %n and %c macros to minimize caching and ensure clicks are counted correctly.
Your initial Bluestreak ad code may look like:
<SCRIPT LANGUAGE=’JavaScript’ SRC=http://s0b.bluestreak.com/ix.e?jss&s=123456&u=&n=Insert_Time_Stamp_Here&cltk=Insert_Click_Track_URL_Here>
</script>
<noscript>
<a href=’http://s0b.bluestreak.com/ix.e?hr&s=123456′ target=_top>
<img src=’http://s0b.bluestreak.com/ix.e?ir&s=123456′ border=0></a>
</noscript>
As you may have guessed already, Insert_Time_Stamp_Here this should be replaced with %n and Insert_Click_Track_URL_Here this should be replaced with %c – the good folks at Bluestreak make this really easy.
Your new Bluestreak ad code, ready to be trafficked in DFP should then look like:
<SCRIPT LANGUAGE=’JavaScript’ SRC=http://s0b.bluestreak.com/ix.e?jss&s=123456&u=&n=%n&cltk=%c>
</script>
<noscript>
<a href=’%chttp%3a%2f%2fs0b.bluestreak.com/ix.e?hr&s=123456′ target=_top>
<img src=’http://s0b.bluestreak.com/ix.e?ir&s=123456′ border=0></a>
</noscript>
Regardless of the complexity of the ad tags you may receive through Bluestreak, the placeholders for the macros will always be clearly marked – they’re really the easiest tags to work with!
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Category: Ad Operations, Ad Serving, Ad Trafficking, Bluestreak, DoubleClick DFP, How-To's
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