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Archive for July, 2008
Collective Media Launches the Collective Video Network, Focuses on In-Stream Advertising
Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away – even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions. New York, NY – July 29, 2008 [...]
Marchex Relaunches Its Local Advertising Platform, Forms Digital Platform Group
Marchex relaunched yesterday its local advertising platform, and moves towards integration of local advertising services by forming a digital platform group. The new, revamped plaform is called Marchex Connect 2.0 and integrates three products: – online advertising; – call-based advertising; – business profile pages. Marchex only serves US-based advertisers, and we know nothing if they [...]
Burst Media and Panraven Partner to Introduce Multimedia Storytelling Tools to Advertisers
Burlington, MA-July 29, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced an exclusive partnership with Panraven, the pioneer of online storytelling services. The partnership will enable advertisers to utilize Panraven’s cutting-edge digital StoryAds solution across Burst Network. Panraven’s StoryAds is a new form of rich-media [...]
Online Advertising Effectiveness Gets Significant Boost From Branded Content
Online Publishers Association Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks New York, NY – July 30, 2008 – Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to [...]
Creatives Showcase: The We8 Side of Coke
I’ll be stepping away from the Eyeblaster creative zone (not that there’s anything wrong with that!) and bring to your attention a campaign that I have completely missed if it wasn’t for Martina at Adverblog.com to post about it: the We8 side of Coke. It’s not that I haven’t seen traces of this campaign (bumped [...]
YuMe Ranked Largest Video Ad Focus Property
Redwood City, CA—July 21, 2008 —YuMe announced today that it is the largest video ad network in the US by unique visitors, and that it has cracked the top 10 in comScore’s June 2008 Ad Focus report from its Media Metrix service. comScore reported today that the YuMe network had over 134 million unique visitors [...]
Revenue Science Launches New Back to School Segments to Target Shopping Needs for the Fall Semester
During Uncertain Economic Times, Marketers Take Smart Steps to Boost Retail Revenue New York—July 29, 2008— Revenue Science, the leading provider of targeted advertising solutions for digital media, today announced the launch of three new behavioral segments designed to target shoppers for back to school necessities in the months leading up to the start of [...]
David J. Moore Steps into Enhanced Chairman Role and Appoints Jonathan K. Hsu Chief Executive Officer of 24/7 Real Media
NEW YORK – July 28, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today announced that Jonathan K. Hsu has been appointed CEO, effective immediately. After serving for nearly 12 years as Founder, Chairman, and CEO of 24/7 Real Media, David J. Moore will continue serving as Chairman while playing a [...]
TRAFFIQ Adds New Head of Business Development
Scott Portugal Joins Leading Advertising Exchange as Senior Vice President of Global Business Development. NEW YORK, NY – July 29, 2008 – TRAFFIQ® – The Internet Traffic Exchange today announced the appointment of Scott Portugal as senior vice president of global business development. Portugal will report to TRAFFIQ chief operating officer Dan Ballister. In his [...]
Gannett is Thirsty for Video Ad Inventory, Drinks some Mogulus
Giant media holding Gannett seems to have carefully paved its road to even more ad inventory – only this time it’s going to be the most sought-after type, video inventory. It’s only been two weeks since Gannett made public their partnership with Platform-A’s ADTECH and have their content network monetized through Helios IQ. At the [...]
Glam Media Launches Glam Wellness Vertical: Mind-Body-Spirit; Healthy Planet and Empowerment
EatingWell, EarthPledge, EcoFabulous, Natural Solutions Magazine, Lifescript and Others Join Glam Wellness Channel; SOYJOY® is Launch Sponsor SILICON VALLEY, Calif. and NEW YORK—July 28, 2008—Glam Media, Inc., the pioneer of vertical content networks and number one in reach for women online, today announced the launch of Glam Wellness, a new vertical encompassing mind-body- spirit, empowerment [...]
Publicis Groupe Creates First Open-Source Audience On Demand Network
The folks at Publicis and Vivaki seem unstoppable when it comes of creating new revenue streams in the online advertising world. They’re equal opportunity money-makers and work with all of the big 3: Microsoft, Google and Yahoo to build what they call an Audience on Demand Network, through the newly launched Vivaki Nerve Center. What’s [...]
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