Home » Archives for June 2008
Archive for June, 2008
New Inventory Management Module Helps Vertical Ad Network Builders Adjust Inventory Availability and Pricing Based on Supply and Demand SAN BRUNO, CA June 25, 2008 — Adify, the premier vertical ad network management company, today announced a unique and sophisticated Inventory Forecasting module to empower vertical ad network builders to predict supply and demand across [...]
Continue Reading
Partnerships with SOAPNet, Forbes.com and Six Apart Solidify Adify’s Position as the Partner of Choice for Media Owners and Entrepreneurs SAN BRUNO, CA, June 25, 2008 – Adify, the premier technology and media company focused on vertical online advertising, today announced the 120th premium vertical ad network on its platform. With the launch of SOAPNet [...]
Continue Reading
SCTE 130 Standards-Based Solution Enables Cable and IPTV Operators to Speed VOD Deployments and Generate New Ad Revenues Suwanee, GA – June 25, 2008: ARRIS (Nasdaq: ARRS) and BlackArrow, a provider of multiplatform ad-management systems for viewer-controlled video, today announced the completion of interoperability testing between the companies’ respective VOD delivery and addressable advertising systems. [...]
Continue Reading
Washington D.C. (June 25, 2008) – Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), will testify as an expert witness today about the critical role that Internet advertising plays for small businesses in the U.S. economy during the U.S. House of Representatives Small Business Committee Subcommittee on Regulations, Healthcare and Trade hearing. [...]
Continue Reading
As promised in my previous post announcing the launch of AdPlanner, here are more updates following the official announcement on the Google AdWords blog. The tool is supposed to address the challenges in scaling a campaign’s reach while still keeping it relevant for the target audience. To quote the original announcement: To work with the [...]
Continue Reading
Shame on me. I promised not to do it again but I gave in and succumbed to trying yet another ad network for the small publishers. This time, the choice was ADSDAQ, carefully chosen after reading a bunch of reviews and feedback. The network claims to be able to help you improve your site’s monetization [...]
Continue Reading
Paris, June 25th 2008 – Smart AdServer, a major player in Europe in the field of adserving and digital marketing, is proud to announce that it just crossed the symbolic number of 100 French clients. Smart AdServer develops and markets an advertisement campaign management tool for agencies, advertisement departments and publishers. Created in 2001 by [...]
Continue Reading
According to MediaPost’s Online Media Daily, Google is expected to unveil later today a media planning tool named AdPlanner. Rumors about this new Google product launch were sparked yesterday at the Advertising Research Foundation, when an agenda item indicated that Wayne Lin, Google Business Product Manager will “introduce Google’s latest initiative in internet audience measurement”. [...]
Continue Reading
A recent press release announces that the ad network and rich media pioneer EyeWonder donated $80k of creative services, media sourcing, results tracking and launches premiere of a new Channel And UNICEF Series Community. EyeWonder Inc. announced today that they are partnering with U.K.-based Media Trust and is donating creative and media resources to deliver [...]
Continue Reading
Executives Speaking at Multiple Summer Events on the Creative Executions, Distribution Methodologies and Analytic Approaches Working for Advertisers in Social Media Palo Alto, CA – June 23, 2008 – Gigya, the leading widget and social technologies company, today announced its upcoming schedule of speaking appearances at leading social media and advertising conferences. Gigya will be [...]
Continue Reading
When you receive Atlas DMT tags to be trafficked in DFP, chances are that they will be in one of the following three different formats: – simple redirects for image and click only To traffic these in DART, treat them as Redirect creatives. – IFRAME tags for Rich Media creatives. To traffic these, treat them [...]
Continue Reading
Quick update on my previous post regarding the Mixx Awards 2008. An announcement date June 20 and published on IAB’s blog reads: “In response to the high volume of MIXX Awards submissions, we’ve extended the deadline until Thursday, July 3. Now you have two more weeks to finalize your submissions for a chance to earn [...]
Continue Reading
4,143 Fans Like
13,173 Followers Follow
479 Subscribers Subscribe
