24/7 Real Media Adds MultiSite Functionality to Open AdStream for Enhanced Management and Flexibility
NEW YORK – June 17, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today announced new MultiSite functionality for Open AdStream® that delivers easier trafficking, reporting and inventory access to publishers operating multiple Web sites. This enhanced platform enables Web publishers with multiple sites and accounts to simplify management and increase flexibility while taking advantage of the powerful and robust ad delivery functionality of Open AdStream.
The new MultiSite features provide access controls and organizational means designed to streamline ad operations and visibility. Publishers can tailor their ad management and reporting to reflect their business hierarchies and organizational structure, while maintaining appropriate permissions access for all ad operations personnel.
Publishers are now able to customize the organization of their sites into different hierarchical groups on the intuitive Open AdStream interface based on various categories, such as geography, domain name or vertical market. For example, a publisher with multiple local news sites based throughout the country can access all of them with one login, and organize their sites by the regions of its choice to evaluate results and formulate future marketing strategies.
“This upgrade is the latest example of 24/7’s commitment to designing solutions that simplify ad management for publishers while addressing the complex demands and structures of their business,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “The new MultiSite functionality gives publishers unprecedented control of management and reporting to ensure optimal revenue generation across all of their sites.”
Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.
For more information on 24/7 Real Media and Open AdStream and the new MultiSite functionality, visit www.247realmedia.com.
About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.
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Category: 24/7 Real Media, Ad Operations, Ad Serving, Ad Trafficking
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