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Archive for June, 2008
Announcement coincides with continued growth of MIVA’s ALOT toolbar and homepage brand NEW YORK – June 30, 2008. MIVA, Inc., (NASDAQ:MIVA), a digital media company, announced a restructuring plan on June 23, 2008 designed to maximize efficiencies within the company, eliminate certain unprofitable operations, and better position the company for the future. Under the current [...]
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Online Advertising Network Enters into Agreement to Manage Leading Online Dating Site’s Affiliate Network and New Publisher Applications. New York, NY – AzoogleAds (www.AzoogleAds.com), a division of Epic Advertising, announced today an expanded strategic relationship with TRUE.com, making it the online dating giant’s affiliate marketing Agency of Record. This announcement follows an already prosperous relationship [...]
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New York, New York (June 30, 2008)—Eyeblaster, home of the world’s most innovative integrated digital marketing solutions has been selected by global advertising agency AKQA and worldwide media agency network MindShare to serve and measure innovative branding video widgets for NIKE across 10 countries. As part of a multi-faceted campaign that crosses multiple borders, the [...]
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By offering one of the industry’s highest CPM rates for Bebo and Facebook applications, Platform-A signals its commitment to social network advertising New York, NY – June 30, 2008 – AOL’s Platform-A announces that it will offer Bebo and Facebook application developers a guaranteed CPM for U.S. traffic to their applications. The CPM is one [...]
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In 2005, spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive Incorporated, although Yankee Group gives a lower estimate at $732 million. Check out the two videos below to see how in-game advertising (product placement, in fact) currently looks like – you’ll [...]
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The ink barely dried on Publicis’ previous press release announcing the launch of VivaKi (their new media platform) that more news kick in from the giant communications group: they’ve already partnered the newly-launched VivaKI with Yahoo, with the goal of seizing advertising opportunities across mobile content. The move plans to allow VivaKi and Yahoo’s mobile [...]
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Paris, June 25, 2008 — Publicis Groupe today announced the launch of VivaKi, a new strategic initiative designed to significantly improve the performance of advertisers’ marketing investments as well as boost Publicis Groupe’s growth in the context of rapidly expanding digital markets. VivaKi will be led by Managing Partners Jack Klues and David Kenny, both [...]
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It’s been quite some time since I posted anything on search marketing matters – which is, in fact, my main specialty. Sarah Worsham (Sazbean Consulting) has recently published her interview with interview with Dharmesh Shah, co-founder and CSA of HubSpot and there were some interesting things worth chewing on. HubSpot provides a marketing application and [...]
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Launch of Smart AdServer version 2.1 Paris, June 27, 2008 – Only two months after having launched a new version of its new advertisement campaign management interface, Smart AdServer, a major role player in adserving and digital marketing in Europe, announced the implementation of its new version, Smart 2.1. It is enriched by the addition [...]
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Largest Independent Online Advertising Network Teams with Esteemed Political Consultant Matthew Dowd to Discuss the Expanding Role of Online Advertising in Political Campaigns Irvine, Calif. — June 26, 2008 — Specific Media, the largest independent online advertising network, announced today that it will host an insightful evening of political discussion surrounding emerging interactive marketing trends. [...]
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Aegis Group made a short announcement that they acquired Bluestreak, a small but innovative ad serving platform, thus entering the ad serving business. The move is the most recent in a series of digital acquisitions and deals from Aegis Group, and will provide Aegis Media with the means to manage, optimise and measure all forms [...]
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Brightcove Inc. announced last week the beta of its next-generation online video platform, Brightcove 3. The beta program provides access to a completely new version of the Brightcove service, which is already used in its current form by major media companies, businesses and organizations worldwide to reach more than 135 million unique Internet users every [...]
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