Archive for May, 2008

EyeWonder to Provide Rich Media Ads Across the Google Content Network

| May 19, 2008 | 0 Comments

Allows Online Advertisers to Combine the Impact and Effectiveness of Today’s Richest Media and Video Ad Solutions with the Reach of the Google Content Network ATLANTA – May 19, 2008 – EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, today announced it is one of the rich media providers now officially [...]

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DoubleClick Mobile Integrates with Mobile Ad Networks

| May 19, 2008 | 0 Comments

Speaking of the wolf, here is an email I’ve received from the DoubleClick Mobile team not too long after having published my previous post on integration of DoubleClick, Google AdManager and Google AdSense. (…) DoubleClick Mobile is now integrated with third-party mobile ad networks including Google’s AdSense for mobile content and many others. Now, publishers [...]

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Yahoo! and WPP Forge Multi-Year Strategic Partnership

| May 16, 2008 | 0 Comments

SUNNYVALE, Calif. & LONDON–(BUSINESS WIRE)–Yahoo! Inc. (NASDAQ:YHOO) and WPP’s (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before. The partnership will initially involve a collaboration between Yahoo! and WPP’s GroupM and 24/7 Real [...]

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Online Advertising Impacted by U.S. Economic Slowdown

Online Advertising Impacted by U.S. Economic Slowdown

| May 13, 2008 | 0 Comments

PubMatic Ad Network Pricing Index Shows 23 percent Drop in Ad Rates PALO ALTO, Calif. – May 13, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today released its second monthly PubMatic AdPrice Index (www.adpriceindex.com), an industry-wide measure of online ad network pricing for publishers. [...]

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Smart AdServer Signs a New Contract with a German Agency

Smart AdServer Signs a New Contract with a German Agency

| May 13, 2008 | 0 Comments

The French adserver thus confirms its European ambitions Paris, 13 May 2008 – Smart AdServer, a leading player in Europe in adserving and digital marketing, announces the signing of a new contract with a German agency, DIEMEDIAFABRIK, a specialist in media planning, consulting and buying of advertising space. Founded in 1997, the DIEMEDIAFABRIK grew rapidly [...]

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Google AdSense, Ad Manager and DoubleClick

| May 11, 2008 | 1 Comment

This new triangle in the online advertising world raises a few interesting questions about how the 3 of them will fall in place and position themselves. It is well-known that the majority of very large content owners do not use Google’s AdSense program as their primary monetization source. In most cases, the publishers’ salesforce is [...]

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.Fox Networks Signs Global Contract with ADTECH for Advertising Delivery

| May 8, 2008 | 0 Comments

ADTECH selected on merits of technology excellence, data privacy and integrity New York, NY – May 8, 2008. ADTECH, a leading provider of ad server technology, has today announced a significant and global deal with .Fox Networks, one of the largest international ad networks and the online division of Fox International Channels (FIC), a wholly [...]

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ad:tech Miami Returns to Showcase the Power of Digital Media Among Hispanic and Latin American Consumers

ad:tech Miami Returns to Showcase the Power of Digital Media Among Hispanic and Latin American Consumers

| May 7, 2008 | 0 Comments

Miami, FL – May 7, 2008 – ad:tech expositions, LLC (www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, today announced its second annual show in Miami, the only digital marketing show with a Hispanic focus. The event will take place from June 3-4 at the Miami Beach Convention Center. ad:tech Miami [...]

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SpotMixer levels the playing field for online video advertising for small and medium business

SpotMixer levels the playing field for online video advertising for small and medium business

| May 1, 2008 | 0 Comments

Proven technology from One True Media lets small- and medium-sized businesses create and distribute video ads, offers online listings services and agencies multiple ad integration solutions REDWOOD CITY, Calif. — May 1, 2008—SpotMixer (www.SpotMixer.com), an innovator in online video advertising, today announced it has launched a video ad creation tool that allows any business, on [...]

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