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Archive for May, 2008
Allows Online Advertisers to Combine the Impact and Effectiveness of Today’s Richest Media and Video Ad Solutions with the Reach of the Google Content Network ATLANTA – May 19, 2008 – EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, today announced it is one of the rich media providers now officially [...]
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Speaking of the wolf, here is an email I’ve received from the DoubleClick Mobile team not too long after having published my previous post on integration of DoubleClick, Google AdManager and Google AdSense. (…) DoubleClick Mobile is now integrated with third-party mobile ad networks including Google’s AdSense for mobile content and many others. Now, publishers [...]
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SUNNYVALE, Calif. & LONDON–(BUSINESS WIRE)–Yahoo! Inc. (NASDAQ:YHOO) and WPP’s (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before. The partnership will initially involve a collaboration between Yahoo! and WPP’s GroupM and 24/7 Real [...]
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PubMatic Ad Network Pricing Index Shows 23 percent Drop in Ad Rates PALO ALTO, Calif. – May 13, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today released its second monthly PubMatic AdPrice Index (www.adpriceindex.com), an industry-wide measure of online ad network pricing for publishers. [...]
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The French adserver thus confirms its European ambitions Paris, 13 May 2008 – Smart AdServer, a leading player in Europe in adserving and digital marketing, announces the signing of a new contract with a German agency, DIEMEDIAFABRIK, a specialist in media planning, consulting and buying of advertising space. Founded in 1997, the DIEMEDIAFABRIK grew rapidly [...]
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This new triangle in the online advertising world raises a few interesting questions about how the 3 of them will fall in place and position themselves. It is well-known that the majority of very large content owners do not use Google’s AdSense program as their primary monetization source. In most cases, the publishers’ salesforce is [...]
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ADTECH selected on merits of technology excellence, data privacy and integrity New York, NY – May 8, 2008. ADTECH, a leading provider of ad server technology, has today announced a significant and global deal with .Fox Networks, one of the largest international ad networks and the online division of Fox International Channels (FIC), a wholly [...]
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Media companies who boast large audiences that primarily read textual articles on their sites are now able to automatically drive that audience towards higher revenue yielding TV and video content SAN FRANCISCO, CALIF. – May 08, 2008 – blinkx, the world’s largest and most advanced video search engine, today announced the availability of the blinkx [...]
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Miami, FL – May 7, 2008 – ad:tech expositions, LLC (www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, today announced its second annual show in Miami, the only digital marketing show with a Hispanic focus. The event will take place from June 3-4 at the Miami Beach Convention Center. ad:tech Miami [...]
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Proven technology from One True Media lets small- and medium-sized businesses create and distribute video ads, offers online listings services and agencies multiple ad integration solutions REDWOOD CITY, Calif. — May 1, 2008—SpotMixer (www.SpotMixer.com), an innovator in online video advertising, today announced it has launched a video ad creation tool that allows any business, on [...]
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