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Archive for May, 2008
The Trouble with Advertisers and Community Sites
You don’t think there’s any trouble with advertisers and community web sites, do you? If so, you must be one of the lucky ones who manage a content site that is editor-managed and not relying on user-generated content (UGC). I managed a couple UGC sites, one of them being a particularly interesting and unique professional [...]
PubMatic Launches Default Optimization Service to Recapture $1 Billion in Lost Advertising Revenue
Using New Service, Movie Fan Site Flixster Significantly Increases Online Advertising Revenue PALO ALTO, Calif. – May 28, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today launched a new service for Web publishers that helps them recapture revenue that would normally be lost to [...]
IAB’s New Document to Help Reduce Discrepancies in Online Media Buys
The Interactive Advertising Bureau has recently released a document with recommendations for ad agencies and publishers, in an attempt to improve the efficiency of interactive advertising campaigns and reduce discrepancies in online media buys. The document comes under the form of a whitepaper and is titled ‘Interactive Campaign Setup Best Practices’. Not to badmouth the [...]
Epic Advertising Announces pCPM: A New Patent-Pending Online Metric
Successful Beta Program Completed; Results Show 60% Increase in Campaign Value. New York, NY – Epic Advertising, the New York-based online performance marketing company, today announced the official launch of Performance CPM (pCPM), a patent-pending metric that allows advertisers to track performance-marketing campaigns by measuring “induced visits.” Advertisers can now determine campaign effectiveness utilizing a [...]
ADTECH Wins More Than 50 Customers in Q1 2008
New York, NY – May 27, 2008. ADTECH announced that the company signed deals with more than 50 new customers during the first quarter of 2008. ADTECH, a leading provider of ad-serving technology, is an independently operated unit within AOL’s Platform-A advertising business. Over the past three years, ADTECH has seen its client base increase [...]
BrightRoll First Ad Network to Eliminate Rich Media Fees for Video Advertisers
Advertisers, Agencies Flocking to Branded Video Network to Drive Efficiency, Increase Reach and Reduce Campaign Costs San Francisco – May 23, 2008 – BrightRoll, the only branded video advertising network, today announced the end of video rich media fees in response to industry-wide demand from advertisers seeking a more cost-effective and scalable way to execute [...]
Third Party Ads on Google AdSense Content Network
According to a recent AdSense blog announcement and the very email I found in my inbox yesterday, Google has now enabled third-party ads on their content network. Here’s an excerpt from the email announcing this: (…) Google content network now accepts display ads served from qualified third-party vendors. During this initial release, only ads in [...]
List of Ad Servers
24/7 Real Media Ad Manager Ad Serving Solutions Atlas Bluestreak Burst AdConductor CheckM8 DoubleClick e-planning Eyeblaster
ad:tech Miami Connects Marketers with Hispanic Culture, Diversity and Growth Online
Miami, FL – May 21, 2008 – ad:tech expositions, LLC (www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, is hosting its second annual event in Miami on June 3-4, 2008 at the Miami Beach Convention Center. The event will address the challenges faced by marketers, executives and businesses alike when trying [...]
The IAB Issues Revised Ad Unit and Rich Media Creative Guidelines for Public Comment
New York, NY (May 8, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of a set of Revised Ad Unit and Rich Media Creative Guidelines. These revised guidelines will help to eliminate points of friction in the online ad buying process while fostering continued innovation in the interactive advertising industry. The proposed guidelines will: [...]
WPP Names Torrence Boone to Lead Project Da Vinci, the Global Agency Start-Up
Torrence BooneNEW YORK – WPP (NASDAQ:WPPGY), one of the world’s leading communications services groups, today announced that Torrence Boone has been named Chief Executive Officer (CEO) of Project Da Vinci, the new global agency being built to meet the worldwide marketing needs of its first client, Dell Inc. (NASDAQ: DELL). Boone previously served as president [...]
Industry Leader PointRoll to Serve Ads on the Google Content Network
CONSHOHOCKEN, Pa., May 19 – PointRoll, the leading provider of rich media technology solutions, announced today that the company has joined with Google to enable PointRoll’s advertisers to run rich media ad campaigns across the Google content network, one of the world’s largest advertising networks. PointRoll clients can now take advantage of the company’s full-service [...]
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