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Archive for April, 2008

24/7 Real Media Partners with Four Major Publishers to Launch BBN, the Largest Business to Business Online Advertising Network

Otilia Otlacan | April 21, 2008 | 0 Comments

Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill Join 24/7’s New Network to Give Advertisers Greater Reach Across More Vertical Markets NEW YORK – April 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced a partnership with four major publishers to create BBN, the nation’s largest [...]

LookSmart Expands Pay-Per-Click Network to the UK and Australia

Otilia Otlacan | April 16, 2008 | 0 Comments

SAN FRANCISCO, Apr 16, 2008 – LookSmart, Ltd. (NASDAQ:LOOK), an online advertising and technology solutions company, today announced the expansion of its performance advertising network into Australia and the United Kingdom, continuing the company’s growth in the pay-per-click advertising business. “LookSmart’s AdCenter platform allows us to create custom distribution channels for our customers, and our [...]

Celebrating Winners at the 11th Annual ad:tech Awards Ceremony

Otilia Otlacan | April 16, 2008 | 0 Comments

More than 35 awards distributed in recognition of digital marketing excellence. San Francisco, CA – April 16, 2008 – ad:tech expositions, LLC, the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, hosted the 11th Annual ad:tech Awards Ceremony on April 15th at Mezzanine, a nightspot in San Francisco. More than 35 [...]

Eyeblaster first to be accredited by MRC for compliance with three IAB ad measurement guidelines

Otilia Otlacan | April 16, 2008 | 0 Comments

New York, New York (April 15, 2008)— Eyeblaster, the global leader in integrated digital marketing solutions, has successfully completed an independent audit by the Media Rating Council (MRC) against the Interactive Advertising Bureau’s (IAB) Ad Impression Measurement Guidelines, making Eyeblaster the first to be accredited in the three major areas of online ad serving: • [...]

LookSmart’s Network Quality and Account Service Drive Strong Growth in Q1 2008

Otilia Otlacan | April 15, 2008 | 0 Comments

SAN FRANCISCO, Apr 15, 2008 – LookSmart, Ltd. (NASDAQ:LOOK), an online search advertising network and technology solutions company, recently announced preliminary 1Q2008 revenue results driven primarily by strong growth in paid clicks delivered on the LookSmart Advertiser Network 1Q2008 over 1Q2007. The company attributes strong growth in paid clicks and market share in 1Q2008 to [...]

TRAFFIQ Announces New Version of Its Online Ad Exchange

Otilia Otlacan | April 15, 2008 | 0 Comments

SAN FRANCISCO, April 15, 2008 – TRAFFIQ™ – The Internet Traffic Exchange today announced it will shortly release the latest version of its Web-based trading platform for buyers and sellers of online media. This release – being previewed April 15 and 16 at ad:tech San Francisco – adds a new tool for buying and selling [...]

Launch of the new Smart AdServer 2.0. interface

Otilia Otlacan | April 15, 2008 | 0 Comments

Paris, 15 April 2008 – Smart AdServer, a leading European player in adserving and digital marketing, announces the launch of a new, completely remodelled version of its online advertising management tool. With a wealth of new modules and functionalities and a totally new look, this new interface enables better management and optimisation of online advertising [...]

Small Business Marketing Stategy: When to Launch a New Product

Otilia Otlacan | April 15, 2008 | 0 Comments

The first question an entrepreneur should ask himself when contemplating whether to extend his product range is “why would I do that?” A good share of the entrepreneurs I know have a tendency to extend their product range in a very curious, opportunistic way. Whenever the market has more opportunities than suppliers, I see entrepreneurs [...]

The Rubicon Project Unveils Industry First: Free Ad Network Ad Server

Otilia Otlacan | April 15, 2008 | 0 Comments

Ad:Tech, San Francisco, Calif. – April 14, 2007 – the Rubicon Project, a company with a mission to automate the large, yet highly inefficient advertising industry unveils an industry first: a free ad server for website publishers, specifically designed to manage multiple ad networks. Also released today is a new enhanced version of its ad [...]

Tremor Media Launches Acudeo – the Next Generation Online Video Monetization Platform

Otilia Otlacan | April 15, 2008 | 0 Comments

New York – April 15, 2008 – Tremor Media (www.tremormedia.com), the leading online video advertising network, today announced that it has launched the beta version of Acudeo, their next generation Video Monetization Platform. Acudeo solves the complexities involved with video ad delivery and provides a solution that offers the same ease and ad server compatibility [...]

ValueClick, Inc. Turns 10; Celebrates a Decade of Performance in Online Advertising

Otilia Otlacan | April 14, 2008 | 0 Comments

WESTLAKE VILLAGE, Calif.–(BUSINESS WIRE)–April 14, 2008–ValueClick, Inc. (Nasdaq:VCLK) commemorates its tenth anniversary today, representing a decade of performance and leadership across all major channels of online advertising. From its roots as one of the first cost-per-click ad networks when it launched in April, 1998, to its initial public offering in 2001 and 14 strategic acquisitions [...]

AOL’s Platform-A Ranks as Top Ad Network in March, Reaching More Than 9 Out of 10 U.S. Internet Users

Otilia Otlacan | April 14, 2008 | 0 Comments

RESTON, VA, April 14, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2008 data on online ad networks, highlighting both the breadth of reach for the top ad networks and the emergence of a series of audience-specific niche ad networks. comScore’s technology platform measures the actual delivery [...]