Epic Advertising Expands Internet Marketing Compliance Group

| April 29, 2008

Names Jonathan Gillman as Manager, Regulatory Affairs and Anwesa Paul as Privacy Officer and Associate General Counsel.

New York, NY – April 29, 2008 – Epic Advertising, Inc. (www.EpicAdvertising.com), the New York online performance-based marketing company, announced today that they have hired two new Cyber industry experts, adding to the Company’s already robust internal Internet Compliance Group. Jonathan Gillman has been named Manager, Regulatory Affairs and Anwesa Paul has been named Privacy Officer and Associate General Counsel. The two positions will report to David Graff, the company’s General Counsel, and they will be based at the company’s New York City headquarters.

Previously, Gillman was the lead investigator of the Cyber Fraud Task Force for the Florida Attorney General’s Economic Crimes Division. He was instrumental in drafting and implementing the division’s strategic plan for the task force and in leading investigations on companies involved in unfair and deceptive business practices including internet fraud, phishing scams, identity theft and other nefarious practices.



Paul previously held the position of Compliance Manager for the Entertainment Software Rating Board and a law clerk for the New York State Office of the Attorney General’s Internet Bureau, where she reviewed cases involving consumer fraud, piracy, spam and trademark infringement. In her most recent role, she advised Fortune 500 entertainment software companies on all facets of compliance including adherence to regulations, best practices and privacy program requirements.

“By adding these two very talented legal professionals to our team, we are sending a powerful message that Epic Advertising has the highest standards of compliance and the most robust integrity assurance programs in the online marketing industry,” said Don Mathis, President of Epic Advertising. “With Jonathan and Anwesa, we plan to take our robust integrity assurance programs and enforcement capability to the next level in ensuring our marketing compliance track record remains industry-leading and frankly, the best in the world.”

“I am very excited to join a team that I know from experience is committed to nothing but responsibility, internet marketing integrity and wide scale enforcement of consumers’ rights,” said Gillman.

Gillman is a graduate of Florida State University with a degree in Criminology. Paul is a graduate of Cornell University and Brooklyn Law School, where she was a Dean’s Merit Scholar.

About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com), founded in 2000 as AzoogleAds, is an elite, global performance marketing company, providing advertisers with superior customer acquisition marketing services. Leveraging its industry-leading performance-based ad network under its AzoogleAds subsidiary, and its search engine marketing capabilities under its Bazaar Advertising subsidiary, Epic provides advertisers with direct response marketing services with a world-wide reach that are second to none.

Epic Advertising utilizes proprietary and patent-pending optimization and targeting technology, and leverages a network of tens of thousands of publishers, to generate extremely high volumes of top quality consumer traffic for its advertising partners. A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary targeting and search technologies, and its unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in Toronto and San Francisco. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.
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Category: Ad & Media Strategies, Ad Networks and Platforms, Advertising Regulations, Azoogle - Epic Advertising