LookSmart’s Network Quality and Account Service Drive Strong Growth in Q1 2008
SAN FRANCISCO, Apr 15, 2008 – LookSmart, Ltd. (NASDAQ:LOOK), an online search advertising network and technology solutions company, recently announced preliminary 1Q2008 revenue results driven primarily by strong growth in paid clicks delivered on the LookSmart Advertiser Network 1Q2008 over 1Q2007.
The company attributes strong growth in paid clicks and market share in 1Q2008 to competitive advertiser ROI, based on day-to-day account management and campaign optimization, and a quality-monitored network with cost-effective PPCs.
“LookSmart’s long-standing commitment to traffic quality and account service to the search advertiser has driven continuous innovation on our AdCenter platform,” said Jonathan Ewert, General Manager of LookSmart Advertising Networks. “Using the platform, our Network Management team improves results for our distribution partners, while our Account Management team creates custom distribution channels to exceed the goals of our advertisers,” Ewert added.
LookSmart’s attention to service and campaign optimization is already winning over search advertisers:
“We experienced increased conversions on LookSmart’s network in 1Q2008, showing dramatic increases for our business,” said Ashleigh Bilodeaux of ServiceMagic. “LookSmart’s marketing professionals made great suggestions on how to optimize our campaigns and the results show it: LookSmart has done a great job of going the extra mile to ensure we see positive performance. For us, LookSmart performance is now on par with our campaigns running on major search engines such as Google, MSN, and Yahoo!,” added Bilodeaux.
A case study on ServiceMagic is available for download from LookSmart’s at: http://www.looksmart.com/pdfs/Advertiser_Solutions/Servicemagic_ casestudy.pdf (Due to its length, this URL may need to be copied/pasted into your Internet browser’s address field. Remove the extra space if one exists.)
About LookSmart
LookSmart provides premium and performance advertising solutions for search advertisers and publishers. LookSmart offers search advertisers targeted pay-per-click (PPC) search advertising, contextual search advertising, and display banner advertising via its Advertiser Networks; and licenses its white label AdCenter technology to top publishers, search engines, media companies, social networking sites, retail sites, directories, ISPs and portals to manage advertiser relationships and third-party feeds all within an auction platform. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415-348-7500.
About ServiceMagic
ServiceMagic is the premier online destination in the United States and parts of Canada for homeowners seeking service professionals. Since 1998, they have connected millions of people with local, prescreened home service providers in over 500 areas of expertise, from remodeling to house cleaning.
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Category: Ad & Media Strategies, Ad Networks and Platforms, Ads by Pricing, CPC Advertising, LookSmart
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