AdMob Hits Milestone for Mobile Advertising Industry, Serving Its 20 Billionth Mobile Advertisement
(Las Vegas, NV / San Mateo, CA / New York, NY) – April 1st, 2008 – At the onset of the 2008 Spring CTIA-Wireless Tradeshow, AdMob announced today that they have served their 20 billionth advertisement, making it the first mobile advertising company to hit this milestone worldwide. Since March 2007, the company’s monthly impressions have grown from 500 million ads per month to 2.5 billion advertisements per month today. This demonstrates both the electric pace of overall mobile web browsing worldwide and the growth of the AdMob network of sites.
AdMob’s 20 billionth ad impression was from financial services conglomerate HDFC. The ad was served in India at 1:56am GMT on Tuesday, March 25, while a visitor was browsing Cricinfo’s mobile web site on a Nokia N70.
“This is an exciting milestone, but we’re most encouraged by the progress we’ve made on the underlying platform and technology that powers our marketplace. Our relevance and optimization efforts led by our team of statisticians and researchers have already yielded double digit gains in our ability to monetize our publisher’s sites. I’m very confident that over the next two quarters we will be making significant product enhancements and releasing entirely new solutions that will further unlock the true potential in mobile.” said Omar Hamoui, AdMob’s founder and CEO.
AdMob has grown its ecosystem on the back of technology built to optimize relevance and targeting for the mobile environment. Hundreds of advertisers create and run ads through the marketplace on www.admob.com every day and AdMob serves ads to mobile web users in over 160 countries daily. AdMob recently launched a Japanese language version of its online marketplace to serve the Japanese market, which is among the most developed country markets for mobile web browsing.
“Mobile is a key part of Cricinfo’s multi-platform offering. AdMob has worked with us to deliver highly relevant and valuable ads on Cricinfo’s mobile site wap.cricinfo.com across geographies and their platform has helped us track and manage our ad inventory effectively. We wish AdMob success in achieving their next milestone,” said Anil Nair, Head of Wireless Media, CricInfo.
AdMob has seen a dramatic increase in both the number and size of brand-focused campaigns in the last 9 months.
“The AdMob network has demonstrated consistent, significant reach, and has proven to be a valuable customer acquisition method for EA Mobile,” said Adam Sussman, VP of New Business Development. “We constantly test and evaluate innovative ways to connect with consumers. Banner and text ads served via AdMob have worked well for us in North America. We congratulate them on their significant milestone, and look forward to our continued collaboration.”
AdMob also serves agencies and brand advertisers through full serve sales efforts in San Mateo, California, New York, London, Los Angeles, and Chicago.
“Ford believes mobile marketing is an important and engaging way to reach consumers,” said Brian Bos, SVP, Convergence Director of Mindshare – Team Detroit. “AdMob has provided us with an efficient and highly targeted way to engage potential customers in the mobile environment. We congratulate them on their momentum and leadership in this medium.”
AdMob publishes network statistics on countries and devices on a monthly basis at www.admob.com/metrics.
About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 3900 mobile web sites including ESPN, CBS, Weather Underground, Maxim and Peperonity.
To learn more about AdMob, visit www.admob.com.
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Category: Ad & Media Strategies, Ad Networks and Platforms, AdMob, Mobile Advertising
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