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Archive for April, 2008
Audience Measurement Meets the Mobile Internet as AdLaunches Comprehensive Free Mobile Analytics Suite
Private beta signups begin today at http://analytics.admob.com (San Mateo, CA) – April 30, 2008 – The mobile Web is taking the next step in maturity as AdMob today announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. [...]
Epic Advertising Expands Internet Marketing Compliance Group
Names Jonathan Gillman as Manager, Regulatory Affairs and Anwesa Paul as Privacy Officer and Associate General Counsel. New York, NY – April 29, 2008 – Epic Advertising, Inc. (www.EpicAdvertising.com), the New York online performance-based marketing company, announced today that they have hired two new Cyber industry experts, adding to the Company’s already robust internal Internet [...]
TACODA Behavioral Targeting Solution to be Available Across Entire Platform-A Network
New York, NY – April 29, 2008 – AOL announces that, starting in June, Platform-A will be offering TACODA’s advanced suite of behavioral targeting solutions across its entire network to give advertisers the opportunity to reach their most valuable audience segments. The Platform-A network includes advertising inventory on all AOL owned-and-operated sites – such as [...]
24/7 Real Media Becomes First Network to Deploy Psychographic Targeting from Mindset Media
NEW YORK – April 28, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced that it is the first media network to deploy psychographic targeting through a partnership with Mindset Media, LLC. The new Mindset Buys™ will enable brand advertisers to target consumers with specific personality traits that drive buyer [...]
ADTECH Signs Exclusive Agreement with InteractiveMedia for Digital Ad Serving
New York, NY – April 28, 2008 – ADTECH has been selected by InteractiveMedia, the ad network of Deutsche Telekom, as its exclusive provider in Germany for online ad serving. ADTECH is a business unit within the Platform-A online advertising business. Under terms of the agreement, InteractiveMedia will migrate its entire portfolio of digital properties, [...]
YuMe Lets Publishers Take Control of Their Video Advertising with New NetworkMe Solution
Now Any Web Publisher Can Build a Network for Placing, Distributing Ads; Maintain Control of Advertiser Relationships While Using Top Notch Technology Redwood City, CA—April 28, 2008 —YuMe, the largest dedicated advertising network created and optimized for broadband video, said it will make available today the first free platform that will allow any publisher or [...]
YuMe to Release AdMe Live Campaign Window for Real-Time Online Video Analytics on the Desktop
Internet’s Largest Dedicated Video Ad Network Advances Transparency in Online Video Ad Campaigns, Plans to Test AdMe Campaign Window in Top Agencies Redwood City, CA—April 28, 2008 —YuMe, the largest dedicated video ad network on the Web, today announced it has begun early beta testing of its AdMe Campaign Window, the first desktop utility that [...]
Digital Marketing Strategy: 7 Dimensions of the e-Marketing Mix
What is Digital Marketing? Digital Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that Digital Marketing first appeared under the form of various techniques deployed by pioneer companies selling their [...]
Metacafe Expands U.S. Sales Team to Meet Growing Demand from Advertiser Community
New advertising sales and sponsorship executives bring experience and expertise from CNET, Excite@Home, IAC Interactive, and Maven Video Networks Palo Alto, CA – April 24, 2007 – Metacafe, one of the world’s largest video Web sites with more than 24 million monthly unique viewers, today announced that is has expanded its U.S. advertising sales and [...]
Excellent Q1 2008 for Smart AdServer
Paris, 24 April 2008 – Smart AdServer, a leading player in Europe in adserving and digital marketing, has had an excellent first quarter in 2008. Turnover increased by more than 44% compared with the same period of 2007, reaching €956K for the quarter. These excellent results were achieved thanks to increased levels of business with [...]
SpotXchange Continues Growth
WESTMINSTER, CO – April 23, 2008 – Online video advertising network SpotXchange announced today the addition of two staff members. Torrey Newman-Larson joins the company as the vice president of sales, direct response. She comes to SpotXchange from Q Interactive where she managed sales in lead generation, e-mail and display services.Erica Harte joins SpotXchange’s team [...]
Smart&Co chooses Smart AdServer for Europe
Smart AdServer has been signed by Smart&Co to manage and optimise the sale of its advertising space Paris, 22 April 2008 – Smart AdServer, a major player in Europe in the field of adserving and digital marketing, has announced the signing of a new European contract with Weekendesk, now called the Smart&Co Group, the specialist [...]
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