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Archive for March, 2008
Kontera Hybrid Delivers Relevant In-Text Links to Publishers
Innovative Hybrid In-Text offering integrates contextually relevant information – including videos, articles and images, taken from the publisher’s website – alongside relevant rich media and text advertisements which increases publisher page views and generates a 20% user engagement rate. San Francisco, CA, March 17, 2008 – Kontera, a leading provider of In-Text Advertising for online [...]
DoubleClick Launches Widget Advertising Through Rich Media
Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics New York, March 17, 2007 – DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new [...]
BrightRoll First Ad Network to Support HD Video Advertising
SAN FRANCISCO–(BUSINESS WIRE)–BrightRoll, Inc., the world’s largest video advertising network, today announced a proprietary HD advertising unit, a first-of-its-kind ad network offering that allows branded advertisers to deliver campaigns in high-definition across BrightRoll’s extensive network of premium publishers. Despite massive retail promotions around HDTV, a dramatic rise in HD content and studies demonstrating the superior [...]
DoubleClick Launches Widget Advertising Through Rich Media
Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics New York, March 17, 2008 – DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new [...]
MIVA Media Announces U.S. and U.K. Pay-Per-Click Agreements with Greenlight Wireless
Agreements set to expand MIVA’s mobile Pay-Per-Click distribution across the U.S. and U.K. NEW YORK – March 12, 2008. MIVA Media, a leading digital advertising network and a division of MIVA, Inc. (NASDAQ: MIVA), today announced U.S. and U.K. Pay-Per-Click agreements with wireless technology specialist, Greenlight Wireless. The agreements will see MIVA’s Pay-Per-Click ads displayed [...]
Specific Media Acquires European Ad Network Adviva
New Entity Offers UK Brand Advertisers Opportunity to Deliver Targeted Ads with Scale and Accuracy Irvine, Calif. and London — March 12, 2008 — Specific Media, the largest independent online advertising network, today announced a definitive agreement to acquire all the assets of Adviva, a leading display advertising network in the United Kingdom. The combination [...]
TRAFFIQ Advertising Exchange Nominated for Silicon Alley Insider’s SAI 25
New York, NY – March 12, 2008 – TRAFFIQ™ – The Internet Traffic Exchange, today announced it has been nominated for the prestigious 2008 SAI 25 list honoring the world’s most valuable digital startups. The SAI 25 is selected and published by Silicon Alley Insider. SAI 25 identifies the 25 startups that have the potential [...]
Media, Marketing and Agency Executives Will Address the 08 Online Publishers Association Global Online Media Conference in London
Event will Include a Line-up of Speakers from Nike, Publicis Groupe, Nokia, BSkyB, Coca-Cola, Ogilvy Entertainment, HSBC, Washington Post, WPP and More NEW YORK, NY – March 11, 2008 – The Online Publishers Association (OPA) today announced that its 3rd annual global forum will feature CEOs and top marketing and media executives from advertising agencies, [...]
Google Closes Acquisition of DoubleClick
MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies. Eric Schmidt, Google’s Chairman and Chief Executive Officer, said, “We are thrilled that our acquisition of DoubleClick [...]
Specific Media Achieves Unparalleled Growth in 2007
Top Online Advertising Network Triples its Revenues; Grows its Online Reach 57 Percent Irvine, Calif. — March 10, 2008 — Specific Media, the largest independent online advertising network, today announced a record-breaking revenue increase of more than 300 percent in 2007 compared to 2006. Further, the company also experienced unparalleled growth in year-over-year comScore rankings. [...]
AzoogleAds Announces European Expansion
Names Pan-European New Media Marketing Firm, 77Agency, as Charter Partner NEW YORK, NY, — Azoogle.com, Inc. (www.AzoogleAds.com), an online performance-based advertising network, announced its expansion into the European marketplace through a charter agreement with 77Agency, a leading independent New Media Marketing agency based in London. The partnership allows AzoogleAds to significantly expand its reach into [...]
Adconion Media Group Continues North American Expansion with Acquisition of Frontline Direct for $20 M
Proprietary Technology and Relationships Enables Ad Agencies and Marketers to Reach Consumers Across Platforms New York, N.Y. – March 6, 2008 – Adconion Media Group, the global independent online advertising network, today announced it has acquired Frontline Direct, a leading data management and direct marketing solutions provider for $20 million in cash and equity. Frontline [...]
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