TRAFFIQ Advertising Exchange Nominated for ad:tech Best Business-to-Business Transaction Website Award
Award Identifies Most Advanced Web-Based Transaction Platforms
New York, NY – March 27, 2008 – TRAFFIQ™ – The Internet Traffic Exchange today announced it has been selected as a finalist for Ad:Tech’s 2008 ‘Best Business-to-Business Transaction Website’ award.
The Ad:Tech awards recognize web-based platforms that are able to simplify complex business processes and create new efficient markets in the online advertising space.
TRAFFIQ directly connects publishers and advertisers in a transparent and value-driven marketplace. It reduces the dependency on blind ad networks and makes the process of media buying and selling fast, simple and efficient. TRAFFIQ provides members with exclusive benefits and economic value unavailable through alternate media channels, and was designed to require very little labor for maximum results.
At any given time, there are over 1000 ad agencies, advertisers and premium publishers on the TRAFFIQ exchange, including: Technorati, Healthcentral.com, Sky Sports, PerezHilton and Drudge Report.
“We are very pleased with this nomination,” said Mark Kahn, chief executive officer of TRAFFIQ. “We’ve worked hard to design a platform that provides real and unique value to online advertisers and publishers, and are excited to be an integral part of the buying and selling process.”
Industry Panel:
Dan Ballister, TRAFFIQ’s chief operating officer, will be co-hosting a panel discussing online consumer engagement at Ad:Tech San Francisco, on April 17, 3:30 p.m. The panel: ‘Beyond the Banner/Beyond the Network: The Mid-Tail and the Promise of Engagement,’ will be moderated by Joey Dumont, partner and managing director of Questus.
Ballister, along with his co-presenters, will lead this session for the more advanced online marketers, exploring new approaches to leverage the Web beyond standard ads placed blindly across ad networks.
About TRAFFIQ:
TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading publishers, advertisers and ad agencies. TRAFFIQ is headquartered in New York City, with offices in McLean, VA. For more information, contact us at info@traffiq.com. TRAFFIQ is a member of the IAB Marketplace advisory board, helping educate interactive advertisers and publishers on the best practices that foster industry growth. Other board members include CondéNet, Colgate Palmolive, Carat and Forrester Research. Those interested in learning more about TRAFFIQ at Ad:Tech San Francisco can also stop by TRAFFIQ’s display booth, stand 5271.
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Category: Ad & Media Strategies, Ad Networks and Platforms, ad:tech, Advertising Events, Traffiq
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